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Introducing Customer Hub: turn every interaction into revenue

Profile photo of author Hansen Liang
Hansen Liang
4 min read
Klaviyo news
September 25, 2025

Brands lose revenue when customers get stuck. Yet that’s exactly what happens when shoppers have to bounce between chatbots, emails, phone calls, and account pages just to track an order, start a return, or redeem rewards.

Klaviyo’s Customer Hub changes that. It gives every shopper a single, fully branded destination to manage their entire relationship with your business—orders, subscriptions, rewards, recommendations, and more.

And because it’s built on Klaviyo, you can launch in minutes without developers—turning fragmented, frustrating experiences into seamless ones that drive loyalty and revenue at scale.

What is Customer Hub?

Online shopping interface showing a beauty product page for "Rejuvenating" cream by Opaléa, and a customer hub sidebar for Milla with loyalty points and recently viewed items.

Customer Hub is a fully branded overlay on your site where shoppers can:

  • Track orders
  • Manage subscriptions
  • Start returns
  • Redeem rewards and coupons
  • Shop with personalized recommendations
  • Save favorites for later
  • Get support

Marketers and service leaders can also bring every integration—loyalty, returns, subscriptions, shipping, and support—into the Customer Hub experience. This lets teams launch Customer Hub immediately and begin seeing value without having to alter their tech stack. For consumers, it gives them a one-stop shop to manage everything they need from your brand. 

The real breakthrough is data in motion

Every action in Customer Hub flows into Klaviyo in real time. When someone favorites a product, updates a subscription, or starts a return, it’s not just a transaction—it’s a high-intent signal you can act on instantly.

And the converse is true too: everything you know about someone in Klaviyo can now shape what they see in Customer Hub. With the richest data set in the market—purchases, behaviors, loyalty status, churn risk—marketers can personalize each shopper’s onsite experience in ways no one else can.

This is the magic that once set apart Klaviyo email and SMS. Now, it’s live on your website.

From cost center to growth driver

Customer service has traditionally been seen as a cost center, answering “Where’s my order?” emails, or processing manual returns. Customer Hub flips that equation.

  • For marketers: Turn every consumer view, click, and favorite into a revenue-driving moment.
  • For service teams: See fewer tickets, faster resolutions, and empowered customers.

Here are a few examples:

  • A return request can trigger a personalized win-back.
  • A favorited product prompts an automated reminder.
  • A subscription update opens the door to cross-sell or upsell.
  • A re-order becomes a one-click action.

Customer Hub transforms routine service interactions into personalized experiences that drive loyalty, retention, and more sales, making it a win-win for service teams and marketers alike. 

B2C intimates brand ThirdLove saw a 30% loyalty point redemption rate over a recent 30-day period—an all-time high— with support from a personalized loyalty block in Customer Hub. 

Launch fast, prove impact

Customer Hub is designed for speed and simplicity. You can get started in minutes with no developers required.

  • Launch with pre-built content blocks, an intuitive editor, and plug-and-play integrations.
  • Configure design with just a few clicks, or refine with advanced CSS if you want more control.
  • Track revenue growth, self-serve interactions, and order value in real-time dashboards.
  • See exactly how much impact Customer Hub is having from day one.

Every shopper interaction—pre- or post-purchase—is a chance to build loyalty and drive revenue. Until now, those moments have been disconnected from marketing, siloed in support, and treated as costs instead of growth opportunities.

With Customer Hub, marketers and service leaders finally share the same signals, same data, and same outcomes: delivering personalized, seamless experiences that grow revenue with every visit.

Get started with Customer Hub now
Get started

Hansen Liang
Hansen Liang
Hansen Liang, product lead for Customer Hub at Klaviyo, co-founded the new products team.

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