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SMS marketing

SMS marketing is quickly emerging as a tablestake for ecommerce brands looking to grow their customer lifetime loyalty, and their owned marketing revenue. And while SMS messages are short, the time you spend on perfecting your team's SMS strategy shouldn't be.

SMS marketing articles

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

Feb 8, 2024

2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

15min read

In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.

In lavender font on a salmon background, image reads, "When to add an SMS short code" in large capital letters. Underneath that in smaller white capital letters, text reads, "Understanding your text message marketing options." A white diagonal line stretches from the upper right corner to the middle bottom of the image. The Klaviyo flag is in the lower right corner in dark salmon.

Jan 24, 2024

Guide to SMS short code: SMS short code tips

SMS short codes are a great way for businesses to send targeted and personalized text messages to a lot of subscribers. Find out how with Klaviyo.

Tiffany Regaudie

9min read

On the right, a person wearing glasses with their grey hair tied back and an orange scarf draped over their shoulder holds a cup of coffee in one hand and their phone in the other. They are looking down at their phone and smiling. On the left, light lavender font on a darker lavender background reads "BFCM SMS marketing plan: 6 steps that make subscribers happy to place an order."

On the right, a person wearing glasses with their grey hair tied back and an orange scarf draped over their shoulder holds a cup of coffee in one hand and their phone in the other. They are looking down at their phone and smiling. On the left, light lavender font on a darker lavender background reads "BFCM SMS marketing plan: 6 steps that make subscribers happy to place an order."

Nov 13, 2023

BFCM SMS Marketing: Your Ready-Made 6-Step Plan for 2023

Learn 6 key steps for planning—and executing—a successful Black Friday SMS strategy.

14min read

May 8, 2023

153 text message and SMS marketing statistics

Get over 150 SMS stats from a Klaviyo study to help you market better to mobile users over SMS.

11min read

May 2, 2023

Your holistic guide to SMS marketing

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

20min read

May 1, 2023

10 SMS integrations to un-silo SMS marketing

SMS marketing should be part of your larger marketing funnel. Here are 10 SMS integrations that make it possible.

Jessica Schanzer

25min read

Mar 28, 2023

Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

34min read

2023 email and sms marketing trends

2023 email and sms marketing trends

Jan 10, 2023

11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

20min read

Image shows a cookout

Image shows a cookout

Jan 9, 2023

15 Labor Day email marketing examples

Use these 15 Labor Day email + SMS marketing examples and email message ideas to capture attention, build brand awareness, and boost sales.

18min read

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