Email marketing

Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.

Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

A complete guide to improving click rates, including expert insight and brand.

Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.