Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Email marketing
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 18, 2024
The pros & cons of a dedicated IP vs. a shared IP

A dedicated IP structure can help email senders maintain reputation control. Learn how the benefits of this digital infrastructure differ from shared IP.

Profile photo of author Ryan Steen
Ryan Steen
5min read
In dark salmon letters on a lighter salmon background, stacked capital letters on the left of the image read, "include video in email." On the right of the image, in light salmon letters on a dark salmon background, smaller copy reads, "5 ways to start driving results" above the Klaviyo flag.
Email marketing
Apr 17, 2024
Video in email: 5 tips to boost engagement

Video in email is a powerful tool to captivate your audience and drive results. Explore these 5 creative tips to incorporate video seamlessly into your emails.

Profile photo of author Tiffany Regaudie
In light lavender font on a darker lavender background, image reads, "Video in email" in stacked capital letters on the left. On the right of the image in smaller black copy on a light lavender background, image reads, "10 types and when to use them in the customer journey," on top of the Klaviyo flag.
Email marketing
Apr 16, 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 16, 2024
3 ways to increase email & SMS frequency

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 11, 2024
Why DMARC is so important

Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

Profile photo of author Toshi Onishi
Toshi Onishi
6min read
Email marketing
Apr 8, 2024
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

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Emily Riedy
17min read
Email marketing
Apr 5, 2024
5 tips to grow your email and SMS revenue

Here are five tips and tips from Ezra Firestone that will inspire you to grow your email and sms revenue with Klaviyo.

Profile photo of author Tiffany Regaudie
In white font on a lavender background, capital letters read "BRANDED SENDING DOMAINS." Underneath that in smaller white font, copy reads, "3 reasons branded sending domains are industry best practice."
Email marketing
Apr 4, 2024
The importance of a branded sending domain

Here are 3 reasons why a branded sending domain is an important best practice for email deliverability and brand building—and why you should set one up.

Profile photo of author Tonya Gordon
Tonya Gordon
5min read