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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Quick wins with Klaviyo MCP Server28 Aug 2026
See how Klaviyo MCP Server helps marketers gain instant insights, create better campaigns, and boost efficiency with AI powered support.
Campaign strategy
The 4-week BFCM Whatsapp blueprint19 Aug 2026
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
BFCM checklist guide14 Aug 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Grow your lists for BFCM10 Aug 2026
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.
Email marketing
The 10 best email marketing automations for ecommerce23 Jul 2026
Discover and try these top 10 ecommerce email marketing automations - boost revenue, enhance CX, and personalise at scale - with examples
Email marketing
How to improve email deliverability and avoid spam filters16 Jun 2026
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
3 best SMS marketing platforms for 202625 Jun 2026
Looking for the best SMS marketing tools? Discover the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging.
SMS marketing
SMS audience segmentation: 9 segments to drive sales16 Jun 2026
Discover the key customer segments you should target for SMS to drive conversions.
SMS marketing
100+ European SMS marketing stats15 Jun 2026
Inform your SMS marketing strategy. Learn how over 5,000 consumers want to interact with text messages from your business
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
The 4-week BFCM Whatsapp blueprint19 Aug 2026
Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.
Campaign strategy
BFCM checklist guide14 Aug 2026
The BFCM checklist Melusine Studio actually uses. 5 phases from July to December covering list growth, flows, AI customer service, and post-BFCM retention.
Campaign strategy
Localised marketing strategies for ecommerce12 Aug 2026
Localise your ecommerce strategy beyond translation. Learn 5 ways to adapt tone, channel mix, and checkout consent to drive international growth.