The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Use Customer Agent for BFCM7 Oct 2026
Make BFCM easier with Customer Agent, the AI shopping assistant that helps customers find what they love faster and boosts every sale.
Artificial intelligence
BFCM moves fast. Composer helps you keep pace.28 Sept 2026
BFCM moves fast, and it doesn't wait around. Klaviyo Composer gives you the business context to make sharper calls before, during, and after your biggest sale of the year.
Customer experience
Tips for the 5 stages of the marketing funnel22 Sept 2026
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Upgrade your Shopify email marketing stack18 Aug 2026
Shopify email marketing app categories for UK and EU merchants: marketing automation, pricing, order tracking, and customer data.
Email marketing
What’s the best time to send marketing emails?14 Aug 2026
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing
10 Black Friday email marketing examples for UK Brands12 Aug 2026
See examples and results from real Black Friday email campaigns that brands in the UK, Europe, and around the world have sent during their sales.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
3 best SMS marketing platforms for 202625 Jun 2026
Looking for the best SMS marketing tools? Discover the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging.
SMS marketing
SMS audience segmentation: 9 segments to drive sales16 Jun 2026
Discover the key customer segments you should target for SMS to drive conversions.
SMS marketing
100+ European SMS marketing stats15 Jun 2026
Inform your SMS marketing strategy. Learn how over 5,000 consumers want to interact with text messages from your business
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
7 Halloween Email Marketing Examples 18 Sept 2026
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
Campaign strategy
10 marketing tasks for a record-breaking Black Friday17 Sept 2026
Get your Black Friday Ecommerce Marketing plan underway with our checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Campaign strategy
9 Boxing Day marketing ideas17 Sept 2026
Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.