Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.
Featured marketing strategy articles
Key features to consider when choosing your ecommerce marketing platform.
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Marketing strategy articles
The first thing you see when you land on Temu’s discount-driven website is a bright red banner announcing 80% off. In all caps. Every single item has its price slashed—often by hundreds of pounds. The price of one mini projector is down to £57.77 from £229.99 and the price of a dual-camera drone has been […]
Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.
A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.
15 ways to use Klaviyo CDP to create relevant, conversion-driving customer experiences that drive revenue for your Black Friday campaign.
Streamline your holiday season with time-saving AI features that generate flows and segments, optimise forms, and get campaigns to the right person at the right time.
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Learn how marketers with small and specific product lines can keep audiences engaged, interested, and buying.
Find out how brands like Dermalogica are turning one-time customers into repeat buyers and devoted subscribers.