The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Email marketing
10 Black Friday Email Campaign Examples for UK Brands21 Mar 2026
See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.
SMS marketing
7 best practices for multinational SMS marketing 21 Mar 2026
Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts
Email marketing
What’s the best time to send marketing emails?21 Mar 2026
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
10 Black Friday Email Campaign Examples for UK Brands21 Mar 2026
See examples and results from real Black Friday email campaigns brands in the UK, Europe, and around the world have sent during their sales.
Email marketing
What’s the best time to send marketing emails?21 Mar 2026
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
Email marketing
8 email marketing metrics that matter3 Jan 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
7 best practices for multinational SMS marketing 21 Mar 2026
Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts
SMS marketing
WhatsApp vs. SMS2 Feb 2026
Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.
SMS marketing
How to choose the right SMS provider10 Nov 2025
Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
WhatsApp ROI: How smarter segmentation & automation drive revenue27 Feb 2026
Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email.
Campaign strategy
Why choose Klaviyo for WhatsApp marketing?16 Feb 2026
Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.
Campaign strategy
10 Mother's Day marketing examples30 Jan 2026
Here’s 10 Mother’s Day marketing examples from different brands to inspire your 2026 Mother's Day marketing campaign, with Mother's day dates by country.