The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Welcome to the vibe marketing era24 Mar 2026
What vibe coding unlocked for engineers is now possible for marketers, too. Vibe marketing brings that same shift—turning ideas into campaigns and giving teams more time for creativity, strategy, and better experiences for their customers.
Klaviyo news
Klaviyo just shipped its biggest AI release yet24 Mar 2026
Explore the latest new Klaviyo AI features, including Composer for campaign generation from prompts, Customer Agent for automated support, RCS messaging, and personalized send time optimization.
Email marketing
Turn window shoppers into buyers24 Mar 2026
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Turn window shoppers into buyers24 Mar 2026
Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.
Email marketing
FAQs for migrating to Klaviyo 23 Mar 2026
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Email marketing
8 email marketing metrics that matter3 Jan 2026
The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
iOS 26 and the future of text marketing23 Mar 2026
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.
SMS marketing
7 best practices for multinational SMS marketing 21 Mar 2026
Learn how to boost your SMS engagement, and drive global ecommerce growth with localised, high-converting (and compliant) business texts
SMS marketing
WhatsApp vs. SMS2 Feb 2026
Choosing between SMS and WhatsApp? This guide explains how to prioritize channels by regional usage, cost, and features not just pricing.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
10 expert Black Friday marketing tips for 202623 Mar 2026
Boost your Black Friday success with our top email and SMS marketing tips. Learn best practices to maximise engagement and sales.
Campaign strategy
WhatsApp ROI: How smarter segmentation & automation drive revenue27 Feb 2026
Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email.
Campaign strategy
Why choose Klaviyo for WhatsApp marketing?16 Feb 2026
Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.