The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Personalisation strategy
The best ecommerce personalisation tools10 Aug 2026
Compare the best ecommerce personalisation tools for B2C brands in 2026. Explore personalisation software that tailors shopping experiences and increases conversions.
Email marketing
Grow your lists for BFCM10 Aug 2026
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.
Email marketing
The 10 best email marketing automations for ecommerce23 Jul 2026
Discover and try these top 10 ecommerce email marketing automations - boost revenue, enhance CX, and personalise at scale - with examples
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Grow your lists for BFCM10 Aug 2026
Discover how to use web forms and pop up forms to grow email, SMS & WhatsApp lists before BFCM. Get tips, formats, and compliance strategies.
Email marketing
The 10 best email marketing automations for ecommerce23 Jul 2026
Discover and try these top 10 ecommerce email marketing automations - boost revenue, enhance CX, and personalise at scale - with examples
Email marketing
How to Improve Email Deliverability and Avoid Spam Filters16 Jun 2026
Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
SMS audience segmentation: 9 segments to drive sales16 Jun 2026
Discover the key customer segments you should target for SMS to drive conversions.
SMS marketing
100+ European SMS marketing stats15 Jun 2026
Inform your SMS marketing strategy. Learn how over 5,000 consumers want to interact with text messages from your business
SMS marketing
Conversational SMS marketing - the complete guide15 Jun 2026
Learn how conversational SMS strategies can enhance customer engagement and boost sales via personalised, automated text messages
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Best AI tools for marketing30 Jun 2026
10 AI tools real ecommerce marketers are using right now to vibe market, move faster, and drive retention. See the stack behind top agencies and DTC brands.
Campaign strategy
7 benefits of cross-border ecommerce for UK brands in 202616 Jun 2026
Selling beyond the UK can unlock new revenue streams and reduce reliance on a single market. Here are the biggest benefits of cross-border ecommerce for UK brands in 2026.
Campaign strategy
WhatsApp lead gen: Click-to-WhatsApp ads & auto-replies16 Jun 2026
WhatsApp lead generation that converts: use Click-to-WhatsApp ads to turn paid social into high-intent conversations and lower acquisition costs.