Marketing strategy
Ecommerce marketing strategies that delight customers and drives revenue
Learn about high-level strategies that can help your online business grow, with real examples of customer-centric marketing from brands across the globe—and the ROI that these strategies can yield.Featured marketing strategy articles
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Marketing strategy articles
Find out the best ecommerce marketing practices for earning top spot in the search rankings.
Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.
Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.
The benefits of a Customer Data Platform (CDP) for marketers include multiple use cases where centralised and accessible data improves STP strategy – here are some examples.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.
Get a head start on CDPs. Discover how these technologies can integrate with your tech stack, helping you turn more customer data into better personalisation, automation and ROI for your business.
Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.
To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.