Get data-driven best practices and examples

Klaviyo and Yotpo have partnered to bring you a comprehensive guide to driving revenue by engaging fashion and accessory customers.

  • A popular site has 1,600+ 5-star reviews. How do they let shoppers know?
  • What simple change gets 23% more customers to write reviews?
  • How often does the word ’soft’ show up in clothing reviews – and why does it matter so much?

Get answers to these questions and more!

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User generated review for shoes

Harness the power of user-generated content

Fashion and accessory shoppers want to experience a purchase before they buy it. Will it fit? How does it feel? Find out why UGC is crucial to make this happen.

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Send targeted, relevant emails to shoppers

Clothing isn’t one-size-fits-all – and neither are targeted emails. Discover the importance of building a strong relationship with strategic communication over time.

women in yellow coat looking at email on her phone

From giant data sets to real-life examples

Get insight from analyzing millions of store reviews – and see real-life examples of what’s working for individual fashion and accessory retailers today.