The biggest ecommerce holiday events of 2024
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Email marketing
Sep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
Owned marketing
Sep 9, 2024
The Toast x Klaviyo integration is more than just a way to collect data and connect software, it’s a pathway to deeper, more meaningful connections with your guests.
Nick O'Hara
4min read
Ecommerce industry
Sep 5, 2024
Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.
Ben Zettler
6min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
10 expert BFCM marketing tips for 2024Aug 16, 2024
Boost your BFCM success with our top email and SMS marketing tips. Learn best practices to maximize engagement and sales this Black Friday and Cyber Monday season.
Mae Rice
8min read
Success stories
Deliver what customers want with predictive analyticsJul 31, 2024
Predictive analytics provide vital insights for marketing channels like email. Learn how strategies like customer targeting and personalization drive retention.
Emma Stenhouse
6min read
Success stories
Q&A: Inside Helen of Troy's switch to KlaviyoJul 24, 2024
We spoke with Helen of Troy’s home and outdoor division leaders about their switch to Klaviyo for email, SMS, and now CDP—and why they’re glad they did it.
Mae Rice
10min read
Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.
Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data
Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
Build a solid BFCM strategy in 10 stepsSep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
Email marketing
5 segmentation mistakes to avoidSep 5, 2024
Email List Segmentation is important and some businesses make mistakes while trying it. Learn how to avoid missteps like oversegmenting or undersegmenting.
Ben Zettler
6min read
Email marketing
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Gabrielle Pitman
5min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
Build a solid BFCM strategy in 10 stepsSep 16, 2024
Explore key steps in developing a Black Friday & Cyber Monday email strategy. From segmentation to email cadence, learn tips on crafting high-converting campaigns for this BFCM season.
Milos Lepotic
14min read
SMS marketing
September BFCM checklistSep 3, 2024
Prepare for BFCM with this September checklist. Follow these 3 essential steps for a successful Black Friday/Cyber Monday sales season.
Gabrielle Pitman
5min read
SMS marketing
SMS for VIPsAug 30, 2024
Unlock the secrets to identifying and retaining VIP customers through targeted SMS strategies. Boost customer loyalty and lifetime value today.
Amy Rigby
10min read
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