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The Klaviyo Approach

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Latest posts

Discover the most recent marketing insights.
In stacked capital letters on the left side of a salmon-colored backdrop, copy outlined in white reads, "crawl, walk, run." In smaller white font on the right side, copy reads, "launching an SMS marketing strategy."
Jun 20, 2024
Effective SMS marketing strategy for all

Your blueprint for building a strong SMS marketing strategy. Start with basics, progress as you scale, and excel with advanced tactics with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
17min read
Jun 18, 2024
SMS Reporting Dashboard

Learn how you can leverage the Klaviyo SMS Reporting Dashboard to gain deeper insights and monitor SMS performance with ease.

Profile photo of author Rob Hand
Rob Hand
3min read
Jun 17, 2024
100+ SMS & text marketing stats to know in 2024

Uncover SMS marketing statistics: learn about optimal text frequencies, the top message types to drive conversions, and more text marketing stats with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read

Success stories

Read how brands are achieving their biggest milestones.
View category
In large stacked capital letters on a lavender and pink gradient background, white font on the left side of the image reads, "sophisticated segmentation tactics." In smaller black font beneath that, copy reads, "from top-performing brands." A watermark of the Klaviyo flag is in the background.
Success stories
Apr 23, 2024
3 successful SMS & email segmentation use cases

Explore success stories of Jenni Kayne, Huda Beauty, & Compass Coffee leveraging advanced SMS and email segmentation and marketing strategies to boost sales growth.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read
Success stories
Apr 22, 2024
Why Agencies Partner with Klaviyo

Leaders at 3 different agencies—CQL, In the Inbox, and SmartSites—share why they choose to partner with Klaviyo, in their own words.

Profile photo of author Mae Rice
Mae Rice
5min read
Success stories
Apr 19, 2024
3 SMS and email automation use cases

Explore 3 email automation case studies to start creating successful flow campaigns that are personalized to your audience. Step up your marketing game today.

Profile photo of author Tiff Regaudie
Tiff Regaudie
7min read

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Jun 11, 2024
What’s the best time to send marketing emails?

Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
In white font on a salmon background, text reads, "tips to schedule emails and increase open rates." The Klaviyo flag is outlined in yellow on the right side of the image.
Email marketing
Jun 11, 2024
How to schedule emails to increase open rates

Learn how to schedule emails to increase user engagement and boost ROI. Measure impact with Klaviyo’s tech stack to ensure success for your email campaigns.

Profile photo of author Tiff Regaudie
Tiff Regaudie
9min read
Image has text that reads "Back-to-school spending: 8 lessons to ace your Q3 goals"
Email marketing
Jun 7, 2024
8 lessons to ace your back-to-school marketing

Discover successful back-to-school marketing campaign examples and tips. Learn from top brands like Quay and Native Deodorant to help ace your Q3 sales goals.

Profile photo of author Emily Riedy
Emily Riedy
11min read

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
View category
In stacked capital letters on the left side of a salmon-colored backdrop, copy outlined in white reads, "crawl, walk, run." In smaller white font on the right side, copy reads, "launching an SMS marketing strategy."
SMS marketing
Jun 20, 2024
Effective SMS marketing strategy for all

Your blueprint for building a strong SMS marketing strategy. Start with basics, progress as you scale, and excel with advanced tactics with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
17min read
SMS marketing
Jun 17, 2024
100+ SMS & text marketing stats to know in 2024

Uncover SMS marketing statistics: learn about optimal text frequencies, the top message types to drive conversions, and more text marketing stats with Klaviyo.

Profile photo of author Tiff Regaudie
Tiff Regaudie
11min read
SMS marketing
May 13, 2024
SMS marketing campaigns: 9 steps to success

Discover the power of SMS marketing campaigns. Learn how to create a successful SMS marketing campaign to maximize customer engagement today.

Profile photo of author Jax Connelly
Jax Connelly
15min read

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