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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Dec 2, 2025
How the rise of text messaging shaped BFCM 2025

Discover how cross-channel marketing and the rise of SMS shaped BFCM 2025. Learn why email + text orchestration drove record engagement, efficiency, and revenue.

Dec 2, 2025
AOV holds firm over BFCM, even as prices rise

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

Dec 2, 2025
BFCM 2025 proves big results don’t require big discounts

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Nov 17, 2025
How to repair your sender reputation

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Email marketing
Nov 5, 2025
6 Christmas email marketing ideas

Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

Email marketing
Sep 30, 2025
How to adapt to Gmail's latest updates

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Nov 18, 2025
What the Texas SMS registration settlement means

Marketers are right to be cautious right now. The Texas settlement has sparked more questions than clarity—but that’s exactly why taking a compliance-first approach still matters.

SMS marketing
Nov 5, 2025
What Google’s RCS Roadshow revealed about the future of mobile marketing

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

SMS marketing
Oct 28, 2025
How to choose the right SMS provider

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Campaign strategy
Nov 18, 2025
Consumer behavior shifts are already impacting BFCM predictions

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

Campaign strategy
Nov 14, 2025
7 New Year’s marketing ideas & examples

New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.

Campaign strategy
Nov 14, 2025
9 ways to boost Boxing Day sales

Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships