A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Campaign strategy
Aug 21, 2025
Build BFCM interest this Halloween with 6 proven email marketing and SMS strategies to gather customer data and get ahead of Q4 revenue goals.
Email marketing
Aug 21, 2025
Get ahead of BFCM chaos. Learn how to improve Black Friday email deliverability with expert-backed tips on list hygiene, segmentation, authentication, and re-engagement—before peak season hits.
Klaviyo news
Aug 21, 2025
Tariffs are reshaping back-to-school shopping in 2025. See Klaviyo data on pricing, discounting, and how brands win with repeat buyers.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Improve your deliverability before BFCMAug 21, 2025
Get ahead of BFCM chaos. Learn how to improve Black Friday email deliverability with expert-backed tips on list hygiene, segmentation, authentication, and re-engagement—before peak season hits.
Email marketing
When to send Black Friday emailsAug 19, 2025
Timing can make or break your Black Friday success. Discover when to send Black Friday emails, SMS, and WhatsApp messages to drive engagement, maximize revenue, and win the inbox—backed by Klaviyo’s latest consumer and platform data.
Email marketing
How to use email tags to increase email efficiencyAug 13, 2025
Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
BFCM mobile marketing strategiesAug 14, 2025
Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more—built for today’s mobile-first shoppers.
SMS marketing
Cyber Monday SMS tipsAug 11, 2025
Get expert-backed SMS strategies for Cyber Monday—from segmentation to VIP offers—to break through the noise and drive conversions when it counts most.
SMS marketing
iOS 26: everything you need to knowJul 23, 2025
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Halloween email and SMS ideas Aug 21, 2025
Build BFCM interest this Halloween with 6 proven email marketing and SMS strategies to gather customer data and get ahead of Q4 revenue goals.
Campaign strategy
Why BFCM is a big dealAug 12, 2025
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.
Campaign strategy
Marketing attribution challenges for B2C businessesAug 7, 2025
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.