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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Oct 28, 2025
How to choose the right SMS provider

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

Oct 28, 2025
7 Hanukkah marketing ideas for 2025

Hanukkah marketing works best when you’re sending relevant gift ideas and hyper-personalized campaigns. Learn how to make the most of the holiday with customer data and segmentation.

Oct 27, 2025
The Marketer's Guide to AI Product Photo Editing

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Oct 28, 2025
7 Hanukkah marketing ideas for 2025

Hanukkah marketing works best when you’re sending relevant gift ideas and hyper-personalized campaigns. Learn how to make the most of the holiday with customer data and segmentation.

Email marketing
Oct 9, 2025
Guide to customer journey automation

Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.

Email marketing
Sep 30, 2025
How to adapt to Gmail's latest updates

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Oct 28, 2025
How to choose the right SMS provider

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

SMS marketing
Sep 18, 2025
6 SMS marketing use cases & why they work

Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.

SMS marketing
Sep 18, 2025
Your guide to conversational SMS

Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalized, automated messaging.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Campaign strategy
Oct 28, 2025
7 Hanukkah marketing ideas for 2025

Hanukkah marketing works best when you’re sending relevant gift ideas and hyper-personalized campaigns. Learn how to make the most of the holiday with customer data and segmentation.

Campaign strategy
Oct 27, 2025
The Marketer's Guide to AI Product Photo Editing

This marketer’s guide to AI photo editing teaches how to create on-brand visuals, adapt images for any campaign, and drive ecommerce growth efficiently.

Campaign strategy
Oct 27, 2025
How to Use AI Photo Editors

Learn 6 ways to use AI photo editors to speed up content creation, cut costs, and keep your brand visuals consistent across every campaign.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships