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The Klaviyo Approach

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Mar 18, 2024
Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

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Jax Connelly
23min read
In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

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Mae Rice
4min read
Klaviyo product news
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Success stories

Read how brands are achieving their biggest milestones.
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In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Success stories
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Profile photo of author Mae Rice
Mae Rice
4min read
In white font on a lavender background that fades into lemon in the bottom right corner, image reads, "How to turn data into confident marketing decisions." In the bottom right corner of the image is a circular cut-out of two people dancing on a beach in comfortable, flowing clothes and hats.
Success stories
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Profile photo of author Mae Rice
Mae Rice
4min read
Success stories
Oct 26, 2023
Proof that personalization outperforms blasts

Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.

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Mae Rice
7min read

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Mar 14, 2024
5 steps to improve placed order rates

Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.

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calebsimpson
10min read
Image shows 2 people working and has white text on red that reads "7 ways you can—and should—still use open rate data"
Email marketing
Mar 14, 2024
7 ways to leverage email open rates post iOS 15

Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.

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Ben Zettler
9min read
Email marketing
Mar 12, 2024
5 email marketing tips & tricks from Noah Kagan

Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.

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SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."
SMS marketing
Mar 7, 2024
10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

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Emily Riedy
14min read
SMS marketing
Feb 22, 2024
Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Profile photo of author Tiffany Regaudie
In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.
SMS marketing
Feb 8, 2024
2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

Profile photo of author Jax Connelly
Jax Connelly
15min read

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