A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Personalization strategy
Jul 10, 2025
Learn how to use Klaviyo data to improve personalization, enhance customer journeys, and boost engagement for long-term retention.
Campaign strategy
Jul 10, 2025
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Marketing analytics
Jul 9, 2025
Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
How to build your email marketing funnelJun 13, 2025
Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.
Email marketing
Email design inspiration for 2025, plus brand examples. Jun 13, 2025
7 Email design trends to keep an eye on for 2025, plus insight from industry experts.
Email marketing
12 Black Friday Cyber Monday email examples for 2025Jun 11, 2025
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Shinola. Learn what worked, get expert tips, and see their successful results.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
Combine SMS and email marketingMay 15, 2025
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
SMS marketing
9 SMS integrations to un-silo SMS marketingApr 30, 2025
Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.
SMS marketing
6 SMS marketing use cases & why they workApr 30, 2025
Explore real-world SMS marketing examples and use cases to enhance customer engagement. Learn how businesses leverage SMS for promotions, reminders, and more.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
Omnichannel vs multi-channelJul 10, 2025
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Campaign strategy
BFCM omnichannel tactics to drive salesJul 8, 2025
Our omnichannel marketing strategies for black friday and cyber monday are very effective. Learn how factors like social proof and testing can increase revenue.
Campaign strategy
10 expert BFCM marketing tips for 2025Jul 1, 2025
Maximize your BFCM sales with 10 proven best practices to engage shoppers and increase revenue this Black Friday and Cyber Monday.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.