How Klaviyo Helped Brands Prepare Their 2019 Holiday Marketing Strategies—In Person [Part 3]

how-klaviyo-helped-the-tie-bar-develop-a-holiday-marketing-plan

With Cyber Weekend just days away, ecommerce businesses are preparing for one of the biggest weekends of the year.

This year, we wanted our customers to feel as prepared as possible for such an impactful weekend, so Klaviyo sent out customer success team members in the weeks leading up to ensure that they were set up for holiday success.

Enter Project Elf—Klaviyo’s Black Friday/Cyber Monday customer success task force.

Last week, we recapped Klaviyo Customer Success Manager, Rob Allen’s, visit Nine Line Apparel in Savannah Georgia. Catch up here on his trip. 

This week, we’re learning about how Tyler Goulet made his way to the windy city of Chicago to meet with the team at The Tie Bar.

Since The Tie Bar was founded in a garage in a Chicago suburb a decade ago, the brand has been committed to providing customers with quality menswear at affordable prices without compromising excellent customer service. 

Over the years, the Tie Bar has experienced high-growth with the opening of six brick-and-mortar stores, countless high-impact celebrity and business partnerships, and a product line that extends far beyond ties. 

Like many brands, The Tie Bar was keen to understand their audience and cater both content and recommendations to their customers—especially heading into the holiday season. 

Tyler worked with Carson White, acquisition strategist, Erin Luedke, marketing manager, and Akash Pathak, board advisor at The Tie Bar to map out a personalization and holiday marketing strategy to maximize the upcoming busy season. 

Together, Tyler and The Tie Bar team first focused on the brand’s campaign content strategy by enhancing product recommendations based on past purchases, while also updating the content to focus on pairing products to increase cross-sell opportunities. 

Anticipating an influx of first-time brand engagers during the holiday season, they also focused on updating the brand’s welcome series to include unique value propositions and, where applicable, promoting their brick-and-mortar locations to increase overall revenue and brand recognition. 

Lastly, the team spent some time walking through building the brand’s entire holiday schedule together, with a focus on building anticipation for promotions. 

Here’s what the team at The Tie Bar had to say about the experience:

“It was so helpful setting aside time in-person to review our account and upcoming holiday strategy. It’s nice to know that our account is getting 1:1 attention. [Tyler] has given us great suggestions on how to increase revenue and improve our segments,” said Erin Luedke, marketing manager at The Tie Bar.

 

"The on-site was so helpful! Prior to our meeting, we hadn't had a chance to think about email holiday strategy yet. Tyler came to the meeting with so many helpful ideas and approachable explanations as to how we can implement this strategy easily."

Carson White, acquisition strategist at The Tie Bar

 

Carson added, “Tyler has consistently supported us by answering questions and bringing helpful ideas to the table. He understands our team does not have a dedicated email person and helps us find simple ways we can grow our account that we can manage while balancing other projects.”

We’re dedicated to the success of our customers, especially heading into the busiest season of the year. In the coming weeks, we’ll share even more stories for our task force’s in-person visits to our customers and how they helped brands prepare for their holiday marketing strategy. 

Looking for resources to help you have a successful holiday marketing season? Check out the ecommerce holiday marketing hub for strategies, tips, and advice to help you grow.

 

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