Customer data ownership
Featured customer data ownership articles
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Learn all about Customer First Marketing. Get to know your customers and design experience prototypes based on those conversations.
Customer data ownership articles
Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.
Learn 7 key considerations to keep in mind when selecting the best CDP for your business.
Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.