The 10 Best SMS Marketing Platforms in 2021
Editor’s note: This article was originally published on June 30, 2020. Alex McPeak has updated it to reflect current data and insights.
When people read 90 percent of all texts within three minutes, SMS Marketing is one of the best ways to connect with your audience. And not only is there a high likelihood that your message will be seen, but SMS messages also receive click rates of 36 percent.
Choosing an SMS platform can become complicated. Many platforms boast dozens of features and not all are created equal.
It’s important to choose a platform that helps you meet your business goals by having the ability to track return on investment (ROI), personalize messages, and segment your audiences.
Plus, by using a unified marketing platform that puts email and SMS under the same roof, you can more effectively build out your automations and more accurately measure the performance of your campaigns.
What is an SMS marketing platform?
An SMS marketing platform (sometimes referred to as an SMS marketing service) is a tool used to create and send text messages to a specified list of phone numbers.
You can use text messages to send anything from flash sale notifications to shipping confirmation emails, back in stock notification texts, abandoned cart texts, and much more.
Most also allow you to send campaigns as well as automated text messages that trigger based on a shopper’s actions, such as signing up for text alerts or requesting more information about a product.
Best SMS marketing platforms
Below is a list of the top SMS marketing platforms in 2021. This is not an exhaustive list and is meant to represent a wide variety of options for different businesses based on their size, goals, and customer base.
1 | Klaviyo
Price: You can start sending text message campaigns and automations via Klaviyo for free up to 50 profiles. From there, Klaviyo offers competitive pricing that scales as you grow. Get more information on SMS pricing.
Year launched: 2012
Target audience: Small, medium, and large businesses can take advantage of Klaviyo’s ease of use and powerful SMS features.
Klaviyo features: Klaviyo is the only unified marketing platform that includes SMS and email under one roof. Other features include easy setup, automation (SMS and email in the same workflow), complimentary toll-free number, SMS conversations, SMS consent at checkout, A/B Testing, SMS profiles (up to 150 SMS or 50 MMS monthly included in the free plan), SMS campaigns, ecommerce specialization and pre-built use cases automatic consent management, two-click text personalization, single channel revenue attribution, email and SMS on one platform, multi-step sign up forms, best-in-class deliverability and text compliance, email and SMS revenue and ROI tracking, and best-in-class segmentation across email and SMS.
2 | Postscript
Price: Free trial, prices start at $.01/message, minimum $25 / mo.
Year launched: 2018
Postscript features: SMS marketing for Shopify stores, SMS automation, segmentation, SMS Conversations, SMS campaigns, SMS-specific revenue and ROI tracking, and text compliance.
3 | Attentive
Price: By request.
Year launched: 2016
Attentive features: Triggered text messages, list growth tools (i.g., signup forms),text campaigns, segmentation, SMS-specific revenue and ROI tracking, and text compliance.
4 | SMS Bump (Yotpo)
Price: Start for free.
Year launched: 2018
Attentive features: SMS marketing, segmentation, custom flows, A/B testing, SMS automations, link shortening, campaign scheduling, and an integration with Yotpo’s loyalty and rewards program (Swell).
5 | Emotive
Price: Free trial then custom pricing.
Year launched: 2018
Attentive features: SMS conversation at scale using auto-responders and artificial intelligence, one-click set up, text compliance, pre-built conversation flows, SMS-specific revenue and ROI tracking.
6 | TextMagic
Price: Free trial. Four cents per text.
Year launched: 2001
Textmagic features: Send texts online, email to SMS (in which you or your application send out a standard email which is converted into an SMS to be delivered to the recipient), two-way SMS, integrations, reporting and analytics, and SMS STOP command.
7 | ClickSend
Price: Tiered pricing starting at two cents per message.
Year launched: 2013
ClickSend features: SMS, MMS, rich messaging, and integrations.
8 | SimpleTexting
Price: Free trial. Plans start at $25 per month.
Year launched: 2010
SimpleTexting features: Two-way messaging, scheduled texts, autoresponders, import contacts, keywords and shortcodes, data collection, and segments.
9 | Avochato
Price: Get started for free. Plans start at $99 per month.
Year launched: 2015
Avochato features: SMS campaigns, automation, reporting and analytics, surveys, and message templates.
10 | SlickText
Price: Start for free with 50 texts per month. Prices start at $29 per month.
Year launched: 2011
SlickText features: Send mass text messages, text message scheduling, auto-replies, text to join, MMS, two-way text messaging, text-to-win contests, and birthday texts.
An SMS solution for every business
Whether you’re just getting started with SMS marketing or have been texting since the invention of the cell phone, this list will have an SMS marketing platform for you and your unique business needs.