Conversational messaging
Turn one-way marketing into real-time relationships with WhatsApp and Klaviyo
What is conversational messaging?
Conversational messaging is a shift away from static, one-way marketing toward personalized, two-way interactions that span the customer journey—from discovery to support to loyalty. With Klaviyo and WhatsApp, traditional campaigns are transformed into real-time conversations that drive conversions, answer questions, and build lasting trust.
WhatsApp makes every interaction feel like a personal exchange. Brands can guide purchases, resolve issues, and tailor offers all in a single, branded thread. With Klaviyo, these conversations are powered by unified customer data and coordinated across channels, so every message is contextual, on-brand, and measurable.
Why conversational messaging matters
Consumers don’t want to be marketed at. They want to be understood, and they want answers fast.
With WhatsApp, your brand becomes more than a sender. It becomes a helpful partner, always available and always on-brand. Conversational messaging allows you to:
- Create frictionless buying experiences.
- Resolve questions and reduce cart abandonment.
- Build loyalty with real-time, human-like touchpoints.
And with Klaviyo, it all runs from the same data-driven engine that powers your email, SMS, and push campaigns.
Where does conversational messaging make the most impact?
Klaviyo powers conversational use cases across the full customer lifecycle:
|
Lifecycle stage |
Example use case |
|---|---|
|
Awareness |
|
|
Consideration |
Conversational quizzes, FAQs, size guides, loyalty offers |
|
Purchase |
Cart reminders, check-out nudges, payment confirmations |
|
Post-purchase |
Delivery updates, review requests, up-sell recommendations |
|
Support |
Escalations, order issues, returns assistance |
|
Retention |
Birthday offers, loyalty program check-ins, win-back messages |
Why choose Klaviyo for WhatsApp conversational messaging?
Klaviyo brings together messaging, data, service, and measurement in one platform so you can run conversations that convert, without fragmented tools or dev work.
1. Drive revenue and loyalty through rich, engaging conversations
Deliver messages that move the needle, not just fill inboxes:
- Build interactive flows using carousels, quick replies, and call-to-action buttons.
- Use automated conversations to guide product discovery and offer personalized recommendations.
- Keep content on-brand with rich media like images, videos, and GIFs.
2. Marketing and service, in one seamless thread
Combine automation with live agent handoffs through integrations like Gorgias, so customers can interact on their own time and in one place:
- Answer FAQs with automation.
- Trigger handoffs to live agents when necessary.
- Avoid channel switching and fragmented service.
3. Behavior-based personalization at scale
Use first-party data to tailor each conversation to a shopper’s history, preferences, and behavior:
- Guide product discovery with conversational quizzes.
- Deliver unique offers based on engagement and loyalty tier.
- Re-engage customers with dynamic follow-ups.
4. Global reach and local relevance
In regions like the UK, France, Spain, and Italy, WhatsApp is the dominant messaging channel. Klaviyo helps you connect in ways that feel personal, localized, and compliant.
- Multilingual content and consent tools
- Real-time messaging with rich media
- Approved template flows for compliance
5. Bring WhatsApp into the conversation—alongside email, SMS, and push
Klaviyo’s omnichannel engine means WhatsApp isn’t siloed. It’s part of the same system that powers your email and SMS:
- Coordinate WhatsApp campaigns with other touchpoints using one flow builder.
- Craft full-funnel campaigns across platforms to boost performance and reduce friction.
Key features of Klaviyo’s conversational messaging on WhatsApp
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Two-way messaging |
| |
|
Live agent handoff (via Gorgias) |
Seamless escalation from marketing to support. | |
|
Pre-built conversational flows |
Guide product discovery and decision-making. | |
|
Customer profile data integration |
Use past behavior and preferences in every reply. | |
|
Rich media support |
Add carousels, videos, and product cards. | |
|
Consent management |
Capture and manage opt-ins for compliant messaging. | |
|
Unified omnichannel orchestration |
Coordinate WhatsApp with email, SMS, and push. | |
|
Conversation performance tracking |
Monitor replies, revenue, and conversion rates. | |
How to get started with conversational messaging in Klaviyo
1. Set up your WhatsApp Business Account. Provision your account and configure consent-gathering via forms and keywords.
2. Create conversational templates. Use Klaviyo’s editor or import existing templates from your WhatsApp provider.
3. Build flows or campaigns. Launch automated conversations to welcome new subscribers, match them with products, or re-engage VIPs.
4. Integrate support. Add a helpdesk like Gorgias for seamless marketing-to-service experiences.
5. Measure and optimize. Monitor conversations with Klaviyo’s built-in attribution and real-time analytics.
With Klaviyo, WhatsApp becomes more than a messaging app. It’s a conversation engine—built to drive revenue, reduce friction, and build lasting loyalty.