5 Summer Marketing Ideas for Your Ecommerce Store

summer marketing ideas

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While summer can be a boom time if you’re selling ice cream, it can be a slow season for many businesses. With many people going away on vacation or simply taking time off, many businesses feel the pinch of slower business activity during the summer. But summer doesn’t have to mean lower revenues for your eCommerce business. It can be an excellent time to shake things up, solidify customer relationships and take advantage of a slower pace to execute new summer marketing ideas.

Here are a few marketing techniques for summer to get you started.

1) Go Mobile

This is the biggest idea. People are not at their desktops as much over the summer. They are out and about enjoying the weather on the weekends, on summer Fridays, and on vacations. But more than ever people stay connected on their phones through email, apps, social media, photos, and texting.

If you haven’t thought about having a mobile responsive site yet, you need to get on that. Klaviyo partners Shopify and Big Commerce have plenty of mobile responsive themes to choose from. Additionally, be sure to take advantage of the Klaviyo email editor, which makes editing your emails for mobile simple.

Making your existing strategy mobile compatible is a baseline marketing initiative, but having a native app is the ideal mobile experience. This can be pricy and complicated endeavor for sure, but it can also be accessible so you shouldn’t completely discount this. For less than $1,000 a year, Good Barber offers a platform with pre-made templates that allows you to create mobile apps and send push notifications without needing to know how to code.

2) Pay More Attention to Instagram

This is right in line with going mobile. Checking Instagram and sharing photos on the platform is one of the most popular activities that people use their smartphones for, and they’re going to be doing even more of that while they’re out and about this summer. Here are a few ideas for how you can take advantage of this:

Encourage user generated content: Install a user generated content plugin on your site like the Social Photos App or Olapic, which shows Instagram photos of customers with your products on your product pages.

social-photos-app

To kickstart the campaign and fill this space with content on your product pages, you can do an a segmented email send based on customers’ past product purchases. Come up with hashtags for five or six of your most popular products, and identify customer email lists for each one of those products. Email those customers and encourage them to share Instagram photos of themselves with the products for a chance to be featured on the site and maybe even a discount.

This social proof is kinda like low-hanging fruit: it’ll increase sales and galvanize your customers that are assuredly already on mobile, especially over the summer.

Run a contest: Take advantage of summer travel through an Instagram contest. Encourage customers to take your product with you on their summer vacations. Instruct them to snap a photo of them with the product on vacation, and share the photo with a branded hashtag (example: #mybrandtravels) for a chance to win a discount or free product. Or, alternatively, do a giveaway of your photo of your product. Share a photo with a clear call to action (share with a hashtag, like, comment) and run the giveaway that way.

3) Do a Special “Summer Fridays” Event

“Summer Fridays” is a tradition at some companies to let employees either have the day completely off on Fridays or let them out early. For example, I have a friend that gets let out at 1:00 p.m. each Friday. Lucky ducky.

This year J.Crew has capitalized on this tradition by inviting customers to the stores for snacks, sales, and styling sessions.

Think about how you can take advantage of this with your company. What content, flash sales, events, or other things can you offer your customers during summer Fridays?

4) Start a Book Club

People need stuff to read at the beach, on the plane, or maybe even on the elliptical while they are working on that beach bod. Give them something to read by starting a book club for your customers!

Now, a book club probably sounds like a very broad strategy with a low conversion rate, but in the long term you will benefit if your customers are more informed. For example, if you sell clothes, and you don’t just sell things based on the lowest price possible, you need people to see the value in personal style or consciously-made garments. You can curate a book list that supports the messages you believe in and offers an enriching experience to your customers.

To host a book club, you can announce it through a blog post and through your social media channels. As an added bonus, use the Drync app to send a book club participant a bottle of wine to enjoy along with the book.

5) Do a Summer Off Site With Your Team

You can accomplish some incredible team building, planning, and creative brainstorming when you get a change of scenery. Grab a beach house for a day, crank through a few morning work sessions, and in the afternoon and evening do some BBQ-ing and team-building.

I did this at a big beach house in Kennebunkport, ME with the first startup I worked at. Even though we ended up getting acquired and I no longer worked there, I have to say that this was one of the most special experiences of my career so far.

What other ideas do you have for summer marketing campaigns? Let us know in the comments?

 

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