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Latest posts

Discover the most recent marketing insights.
Apr 11, 2024
Why DMARC is so important

Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

Profile photo of author Toshi Onishi
Toshi Onishi
6min read
Apr 8, 2024
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Profile photo of author Emily Riedy
Emily Riedy
17min read
Klaviyo product news
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Use AI to create winning emails, faster
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Success stories

Read how brands are achieving their biggest milestones.
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Success stories
Apr 16, 2024
3 ways to increase email & SMS frequen

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie
In poppy font on a lavender background, image reads, "list growth strategies: 4 list growth use cases that leverage a/b testing." The Klaviyo flag is in the lower right corner of the image.
Success stories
Apr 2, 2024
4 creative use cases for email & SMS list growth

Discover strategies for accelerating email list growth. Learn how brands like Creekside Nursery and Bearpaw use A/B testing to boost conversions and revenue.

Profile photo of author Tiffany Regaudie
In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Success stories
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

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Mae Rice
4min read

Klaviyo helped us scale and find more and more ways to get in touch with our buyers, without getting overly promotional and still leaning into that premium brand lens.

Renee Halvorsen
CMO, Marine Layer
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

Email marketing

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Boost click rates
Email marketing
Apr 16, 2024
10 video email marketing types & when to use them

Unlock the power of video email marketing with our guide. Learn about 10 types of video emails, when to use them, and real-world industry examples.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 16, 2024
3 ways to increase email & SMS frequen

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie
Email marketing
Apr 11, 2024
Why DMARC is so important

Fortify email security with DMARC. Learn why it matters for preventing spoofing/phishing, and get guidance on implementing this crucial authentication protocol.

Profile photo of author Toshi Onishi
Toshi Onishi
6min read

SMS marketing

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
Apr 16, 2024
3 ways to increase email & SMS frequen

Discover strategies for boosting email and SMS marketing frequency to drive results. Learn from real-life examples at Auro Bora, Proozy, & Linksoul.

Profile photo of author Tiffany Regaudie
SMS marketing
Apr 12, 2024
3 effective SMS campaigns use cases

Here are 3 use cases from Klaviyo customers that dismantled data silos by joining their data from SMS and email. Learn how to improve your customer targeting.

Profile photo of author Tiffany Regaudie
SMS marketing
Apr 8, 2024
12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

Profile photo of author Emily Riedy
Emily Riedy
17min read

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