Cutting it close

Your next moves could 
make or break BFCM

Based on your answers, you’re still getting your Q4 strategy off the ground—and you’ll need an infrastructure that’s up to the task. Read on for personalized pointers and resources to fast-track your progress.
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Get BFCM-ready with these 3 steps

It’s crunch time, but a better BFCM is still within reach. Based on your quiz results, we recommend you tackle these quick to-dos to get more from your Q4.

Boost list growth

Now’s the time to connect with new shoppers and nurture relationships that’ll pay off during peak season.

Ready to increase opt-in rates? Follow along with our web form template to upgrade your brand’s sign-up experience.

Black Friday segment checklist with columns for segment, status, and definition. Three checkboxes are ticked.

Build your omnichannel plan

As you map out your campaigns, don’t just plan channel by channel. Take a holistic view of your customer experience to make sure all the pieces come together seamlessly.

Our BFCM campaign planner helps streamline planning, so you can make sure every channel works in harmony.

Black Friday campaign plan template with columns for Week of, Date, Channel, and Campaign, featuring dropdown menus.

Fine-tune your flows

Automated flows are your ticket to delivering tailored experiences with set-it-and-forget-it simplicity. But before you roll out any high-stakes campaigns, they deserve a second look.

Use our Black Friday flow checklist to tackle testing, refine your audiences, and make sure you’ve covered all your bases.

Black Friday flow checklist with columns for flow, status, and segmentation. Some items are checked.

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