Cutting it close

Your next moves could 
make or break BFCM

Based on your answers, you’re still getting your Q4 strategy off the ground—and you’ll need an infrastructure that’s up to the task. Read on for personalised pointers and resources to fast-track your progress.
Forget building from scratch. Get started with Klaviyo today.

Collage of shopping promotions: VIP offer on a phone, Black Friday sale with a person holding a red kite, and a flash sale on a laptop.

Get BFCM-ready with these 3 steps

It’s crunch time, but a better BFCM is still within reach. Based on your quiz results, we recommend you tackle these quick to-dos to get more from your Q4.

Boost list growth

Now’s the time to connect with new shoppers and nurture relationships that’ll pay off during peak season.

Ready to increase opt-in rates? Follow along with our web form template to upgrade your brand’s sign-up experience.

Black Friday segment checklist with columns for segment, status, and definition. Three checkboxes are ticked.

Build your omnichannel plan

As you map out your campaigns, don’t just plan channel by channel. Take a holistic view of your customer experience to make sure all the pieces come together seamlessly.

Our BFCM campaign planner helps streamline planning, so you can make sure every channel works in harmony.

Black Friday campaign plan template with columns for Week of, Date, Channel, and Campaign, featuring dropdown menus.

Fine-tune your flows

Automated flows are your ticket to delivering tailored experiences with set-it-and-forget-it simplicity. But before you roll out any high-stakes campaigns, they deserve a second look.

Use our Black Friday flow checklist to tackle testing, refine your audiences, and make sure you’ve covered all your bases.

Black Friday flow checklist with columns for flow, status, and segmentation. Some items are checked.
Jones Road cosmetics with text "167% more BFCM revenue" overlaid. Includes mascara, face pencil, and makeup pot.

See how Jones Road Beauty grows Klaviyo-attributed BFCM revenue 167% YoY.

Five women in activewear pose confidently. Text overlay reads "POPFLEX 91% more BFCM revenue.

Discover how Popflex grows BFCM sale revenue 91% YoY with help from Klaviyo hybrid flows

Explore more of the CRM built for B2C

Flowchart overlaid on ingredients, showing a customer journey: "Flow Trigger" to "Has placed order once," then "Consented to receive SMS?" with options "Yes" leading to "Leave a review" and "No" with an email

Klaviyo Marketing

High-converting messages on all the right channels.

Shopping app interface showing a welcome message to Mia, with items arriving today and recently viewed, including running shoes.

Klaviyo Service

Personalised customer service for happier customers.

Klaviyo Analytics

What’s working and what’s next, without all the noise.

CRM dashboard showing metrics for Dana Kim, including revenue of $5,472, AOV of $64.29, and recent activities like closed support ticket.

Klaviyo Data Platform (KDP)

Unify customer data and enable real-time activation for marketing, customer service, and analytics.

Build a better BFCM with Klaviyo