Think outside the inbox with AI-powered marketing automation
Grow faster than ever by automating timely experiences across email, text,
mobile push, social, and more—all boosted by the Klaviyo Data Platform and built-in AI.
Build more valuable relationships across every channel
Deliver deeper personalization
Boost engagement and reveal powerful insights with all your data in Klaviyo’s built-in data platform.
Create omnichannel momentum
Keep revenue flowing by automating email, text, mobile push, reviews, and any other channels you integrate.
Keep outdoing yourself
Drive better performance day after day with Klaviyo AI’s always-on insights and optimizations.
Kick growth into high gear
Equip your team to make quick progress with pre-built templates and intuitive features. No coding required.
Effortless. Seamless. Everywhere.
Power personalized experiences across every channel with intuitive marketing automation.
Drive steady sales and lasting loyalty with powerful features.
SMS
The ultimate way to connect with customers on the go.
RCS
Elevate your SMS sends with rich media, verified brand presence, and more.
Social marketing
Turn likes into leads and enhance targeting with richer data and audience syncing.
Connect globally through real-time, interactive conversations.
Mobile app marketing
Keep customers in the loop with timely app notifications.
Make every customer feel like your favorite customer
Klaviyo’s built-in CDP acts as one big brain for your entire tech stack, so you can make every customer interaction more meaningful.
- Deliver more engaging experiences with deeper personalization, richer insights, and faster execution.
- 350+ integrations and flexible APIs centralize all your data for easy activation and marketing automation.
- Build super-specific audience segments in seconds with any data, from any source, across all time.
Call the shots across channels
Unify email, text, push, WhatsApp, and social to reach customers
when they’re most engaged and maximize revenue across every
channel.
- Send super-relevant messages at key moments with easy-to-set-up multi-channel flows.
- Use the omnichannel campaign builder to create and send multi-step, multi-channel campaigns all from one place.
- Turn your social engagement into real customer growth with Klaviyo Social Marketing.
- Boost engagement and conversions with AI-powered channel affinity that chooses the best channel for each customer.
- Set up triggered messages that send at the perfect time based on customer data and real-time behavior.
Marketing automation stories from innovative brands
Ruffwear uses Klaviyo Data Platform to boost revenue and improve margins
Daily Harvest saves 50+ dev hours/month switching to Klaviyo + Shopify
Tata Harper grows sign-up form submissions over 65%
minnow grows Klaviyo flow revenue 37%
Stay at the top of your game
Get to your best results faster by fine-tuning your marketing
automation with testing and Klaviyo AI.
- NEW Jumpstart your marketing. K:AI Marketing Agent builds your custom strategy and ready-to-go campaigns, flows, and forms that stay on brand and keep growing with your business.
- NEW Bring the power of autonomous AI to web chat and SMS (and soon email and WhatsApp too). K:AI Customer Agent gives your
customers a 24/7 personal shopping and service assistant,
boosting satisfaction and sales. - Automatically reach each customer on their preferred channel,
at the moment they’re most likely to engage. - Hone experiences quickly with hands-off testing for forms and
campaign personalization. - Make sure emails land in the inbox with automatic sending
reputation repair.
Crush goals faster. And make it look easy.
Equip your team to blaze through projects with pre-built templates and intuitive features. Built-in best practices and drag-and-drop customization set everyone up for success—no coding required.
- 160+ customizable email templates help turn great ideas into brilliant campaigns.
- 80+ pre-built flows automate key customer moments.
- Klaviyo AI makes segment and flow creation as simple as describing your ideal audience or automation.
Additional marketing automation resources
4 reasons personalized automation matters
Discover how data can help you drive your best results with automated flows.
7 advanced marketing automation examples
Check out the moves top agencies use to take personalization strategies way beyond the basics.
How to set up your marketing automation strategy
Follow these steps to build high-impact automations with help from your data and tech.
Explore the rest of the B2C CRM
Marketing automation platform FAQs
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow, all with consolidated reports in one place.