Omnichannel marketing automation
Automate personalized experiences across email, SMS, push, and more
What is omnichannel marketing automation?
Omnichannel marketing automation lets you coordinate and personalize campaigns across multiple channels, including email, SMS, RCS, push notifications, in-app messaging, WhatsApp, and more. Rather than managing each touchpoint separately, you can create connected experiences that adapt in real time to each customer’s behavior, preferences, and stage in the journey.
Unlike legacy platforms that often stitch together disconnected tools, Klaviyo’s approach to marketing automation is fundamentally different. Every message and decision is driven by real-time, zero- and first-party data housed in Klaviyo’s built-in customer data platform (CDP). This allows marketers to engage customers from one system across every team, every channel, and every step of the customer journey.
Klaviyo helps you automate these experiences at scale with the confidence that every message, no matter the channel, feels timely, relevant, and seamless to the end customer.
Why does omnichannel marketing automation matter?
Today’s consumers engage across more devices and platforms than ever before. Omnichannel marketing automation helps you meet them where they are, with unified messaging that drives conversions and builds long-term loyalty.
Here’s what it helps you unlock:
– More engagement, less effort: Coordinate cross-channel campaigns in a single workflow to reduce workload and boost ROI.
– Consistent brand experience: Deliver cohesive messaging across all touchpoints—email, SMS, RCS, in-app, WhatsApp, and more.
– Real-time personalization: Use behavioral, transactional, and preference data to tailor messages as customers engage.
– Stronger customer relationships: Be more present in the moments that matter with relevant, respectful communication.
Why choose Klaviyo for omnichannel marketing automation?
Klaviyo is uniquely positioned to define the future of omnichannel engagement because it’s the only CRM purpose-built for B2C, unifying data, marketing channels, and AI that adapts to each moment.
1. All your channels in one platform
Unlike legacy tools or single-channel point solutions, Klaviyo unifies email, SMS, push, in-app messaging, and WhatsApp in a single interface, so you can orchestrate full-funnel customer journeys without juggling tools.
– Trigger SMS after an unopened email.
– Send push notifications for product back-in-stock alerts.
– Follow up on-site actions with personalized email content.
2. Your data, your superpower
Thanks to Klaviyo’s built-in CDP, every interaction is informed by rich, real-time data—from purchase behavior to engagement patterns.
– Automatically tailor messages based on loyalty tier, location, or lifecycle stage.
– Suppress recent purchasers from redundant messages.
– Score customers by predicted customer lifetime value (LTV), churn risk, or product affinity.
3. Automation that gets smarter over time
Klaviyo AI doesn’t just optimize campaigns. It actively orchestrates them. From predicting churn or LTV to dynamically selecting the best channel or send time, Klaviyo AI adapts every message for maximum impact.
– Use Smart Send Time to reach people when they’re most likely to engage.
– Let AI suggest segments or recommend A/B tests to improve results.
– Predict outcomes like churn or next order date to trigger proactive campaigns.
4. Designed for marketers, not developers
With Klaviyo’s no-code flow builder, pre-built templates, and real-time analytics, anyone on your team can create sophisticated cross-channel journeys.
– Launch welcome series, cart reminders, re-engagement flows, and more—without engineering help.
– Customize logic and content in a drag-and-drop interface.
– Instantly preview and test flows before they go live.
Key features of Klaviyo’s omnichannel marketing automation
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Unified customer profiles |
Combine data from email, SMS, push, WhatsApp, web, and ecommerce into one profile. | |
|
Visual flow builder |
Orchestrate campaigns across multiple channels in a drag-and-drop interface. | |
|
Real-time behavior triggers |
Respond instantly to browsing, purchases, or other live signals. | |
|
Predictive analytics |
Forecast churn, LTV, next order date, and more. | |
|
Dynamic segmentation |
Build live audience segments based on engagement, attributes, or intent. | |
|
Compliance tools |
Manage consent, opt-outs, and quiet hours across channels. | |
|
AI-powered channel affinity |
Automatically deliver messages on the channel where each customer is most likely to engage. | |
|
Linear multi-touch attribution |
Credit every interaction and optimize marketing performance with a complete view of the customer journey. | |
How to get started with Klaviyo’s omnichannel marketing automation
Getting started is easy. Whether you’re adding new channels or scaling existing ones, Klaviyo makes omnichannel automation simple to launch and optimize:
1. Connect your data. Integrate your ecommerce store and marketing tools so Klaviyo can unify your customer data in one place.
2. Build a flow. Start with pre-built templates for welcome series, win-back campaigns, or post-purchase nurturing, or create a custom journey.
3. Add channels and logic. Layer in SMS, email, and push with personalized content and behavior-based triggers.
4. Test and refine. Use Klaviyo’s real-time analytics and AI recommendations to monitor performance and keep improving.
Klaviyo simplifies the complexity of omnichannel marketing by providing a unified platform where data and AI work together to create seamless, personalized customer journeys, no matter where they’re shopping.