Omnichannel marketing automation

Omnichannel marketing automation is the ability to coordinate and personalize customer engagement across email, SMS, WhatsApp, push notifications, web, and even in-store channels—all from one platform.

Omnichannel automation ensures every message, on every channel, is powered by a shared customer profile and orchestrated by AI. That means brands can deliver consistent, personalized experiences whether someone is opening an email, browsing in-store, chatting on WhatsApp, or receiving a promotional SMS—without manual juggling across tools or teams.

Unlike other platforms that stitch together SMS, email, and point solutions, Klaviyo B2C CRM offers true omnichannel orchestration from one platform, powered by real-time customer data and built-in AI. This gives brands full control over every customer touchpoint.

Unlock higher engagement and deeper loyalty by automating personalized journeys at scale. With Klaviyo’s omnichannel marketing automation, you can:

– Orchestrate cross-channel campaigns from a single visual builder—email, SMS, WhatsApp, push, and more.

– Tailor the experience using real-time data and customer behavior, not static lists.

– Deliver richer, more interactive experiences through native support for WhatsApp and RCS—turning static notifications into two-way conversations that drive action.

– Automate intelligently with AI that chooses the right time, channel, and message for every person.

– Bridge online and offline by integrating with POS and using in-store signals to trigger campaigns.

Klaviyo is uniquely positioned to define the future of omnichannel engagement because it’s the only CRM purpose-built for B2C, unifying data, marketing channels, and AI that adapts to each moment.

Unlike legacy tools or single-channel point solutions, Klaviyo unifies email, SMS, push, in-app messaging, and WhatsApp in a single interface, so you can orchestrate full-funnel customer journeys without juggling tools.

– Trigger SMS after an unopened email.

– Send push notifications for product back-in-stock alerts.

– Follow up on-site actions with personalized email content.

Thanks to Klaviyo’s built-in CDP, every interaction is informed by rich, real-time data—from purchase behavior to engagement patterns.

– Automatically tailor messages based on loyalty tier, location, or lifecycle stage.

– Suppress recent purchasers from redundant messages.

– Score customers by predicted customer lifetime value (LTV), churn risk, or product affinity.

Klaviyo AI doesn’t just optimize campaigns. It actively orchestrates them. From predicting churn or LTV to dynamically selecting the best channel or send time, Klaviyo AI adapts every message for maximum impact.

– Use Smart Send Time to reach people when they’re most likely to engage.

– Let AI suggest segments or recommend A/B tests to improve results.

– Predict outcomes like churn or next order date to trigger proactive campaigns.

With Klaviyo’s no-code flow builder, pre-built templates, and real-time analytics, anyone on your team can create sophisticated cross-channel journeys.

– Launch welcome series, cart reminders, re-engagement flows, and more—without engineering help.

– Customize logic and content in a drag-and-drop interface.

– Instantly preview and test flows before they go live.

1. Connect your channels, including email, SMS, WhatsApp, push, in-store, and more.

2. Sync your data. Use Klaviyo Data Platform, Klaviyo’s customer data platform, to unify browsing, purchasing, support, and engagement history.

3. Build your journey. Use the visual campaign builder to map out messages across touchpoints.

4. Let AI do the work. AI-powered channel affinity optimizes delivery in real time.

5. Measure and improve. Use multi-touch attribution to track performance and refine strategy.

Omnichannel isn’t just a buzzword—it’s the new baseline. With Klaviyo, brands like Glossier and Dollar Shave Club are seeing double-digit lifts in loyalty and LTV by coordinating marketing, online and offline.

From startups to enterprise brands, marketers trust Klaviyo to help them connect every message, on every channel, to what their customers care about most—in real time.