Omnichannel marketing automation
Reach, convert, and support customers across every channel with AI-driven automation
What is omnichannel marketing automation?
Omnichannel marketing automation is the ability to coordinate and personalise customer engagement across email, SMS, WhatsApp, push notifications, web, and even in-store channels—all from one platform.
Omnichannel automation ensures every message, on every channel, is powered by a shared customer profile and orchestrated by AI. That means brands can deliver consistent, personalised experiences whether someone is opening an email, browsing in-store, chatting on WhatsApp, or receiving a promotional SMS—without manual juggling across tools or teams.
Unlike other platforms that stitch together SMS, email, and point solutions, Klaviyo B2C CRM offers true omnichannel orchestration from one platform, powered by real-time customer data and built-in AI. This gives brands full control over every customer touchpoint.
Why does omnichannel marketing automation matter?
Unlock higher engagement and deeper loyalty by automating personalised journeys at scale. With Klaviyo’s omnichannel marketing automation, you can:
– Orchestrate cross-channel campaigns from a single visual builder—email, SMS, WhatsApp, push, and more.
– Tailor the experience using real-time data and customer behaviour, not static lists.
– Deliver richer, more interactive experiences through native support for WhatsApp and RCS—turning static notifications into two-way conversations that drive action.
– Automate intelligently with AI that chooses the right time, channel, and message for every person.
– Bridge online and offline by integrating with POS and using in-store signals to trigger campaigns.
Why choose Klaviyo’s omnichannel marketing automation?
Klaviyo’s platform isn’t stitched together—it’s unified by design. That means:
– One platform, every interaction: Manage outbound marketing from a shared customer view.
– AI that adapts in real time: Optimise campaigns by channel, sequence, and timing—automatically.
– Flexible and scalable: Create dynamic, personalised journeys without relying on engineers or cobbled tools.
– Offline-to-online activation: Trigger automations from in-store actions or loyalty check-ins.
Klaviyo delivers not just automation, but orchestration across the full customer lifecycle.
Key features of Klaviyo’s omnichannel marketing automation
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Omnichannel campaign builder |
| |
|
Channel affinity |
AI-powered channel affinity analyses every customer’s engagement behaviour in real time, then automatically selects the best channels for each customer, reducing waste and boosting performance. | |
|
Advanced attribution |
Klaviyo’s linear multi-touch attribution model helps marketers understand how every message—email, SMS, push, and more—contributes to conversion. Preview and adjust your models at any time, without losing historical insights. | |
|
WhatsApp & RCS |
Bring branded, interactive experiences to new channels globally. | |
How to get started with Klaviyo’s omnichannel marketing automation
1. Connect your channels, including email, SMS, WhatsApp, push, in-store, and more.
2. Sync your data. Use Klaviyo Data Platform, Klaviyo’s customer data platform, to unify browsing, purchasing, support, and engagement history.
3. Build your journey. Use the visual campaign builder to map out messages across touchpoints.
4. Let AI do the work. AI-powered channel affinity optimises delivery in real time.
5. Measure and improve. Use multi-touch attribution to track performance and refine strategy.
Omnichannel isn’t just a buzzword—it’s the new baseline. With Klaviyo, brands like Glossier and Dollar Shave Club are seeing double-digit lifts in loyalty and LTV by coordinating marketing, online and offline.
From startups to enterprise brands, marketers trust Klaviyo to help them connect every message, on every channel, to what their customers care about most—in real time.