Omnichannel campaigns

Omnichannel campaigns are coordinated marketing efforts that engage customers across multiple channels––email, SMS, push, WhatsApp, and more—in a unified, connected experience.

Unlike one-off blasts or disconnected sequences, true omnichannel campaigns use real-time data to adapt to each customer’s behaviour and preferences. Messages are personalised, timed intelligently, and delivered on the channels where your audience is most likely to respond.

With Klaviyo B2C CRM, marketers can design, launch, and optimise these multi-step journeys from a single campaign builder. No stitching. No silos. No guesswork.

Drive higher conversions, reduce wasted spend, and deliver customer experiences that feel like one continuous conversation. With Klaviyo, you can:

– Engage across the full journey. Orchestrate messages from awareness to retention using one platform. Whether you want to send an email, a text message, a WhatsApp message, send a message in-app, or all of the above, you can use an omnichannel campaign builder to visualise and optimise an omnichannel journey that enhances the customer experience and drives more revenue.

– Adapt in real time. Let AI identify the right channels based on each individual’s engagement patterns so you can quickly personalise the customer experience at scale.

– Eliminate channel silos. Design campaigns that span email, SMS, push, WhatsApp, and more.

– Boost campaign ROI. Optimise message frequency, avoid message overlap or fatigue, and target high-value segments quickly and easily. Use AI to predict churn, identify new segments, and even write copy to A/B test so every send has greater impact.

– Improve team efficiency. Plan and launch coordinated campaigns without jumping between tools. Understand exactly how your omnichannel journey is performing with omnichannel analytics that tell the full story––not just the story of an individual channel’s impact. And leverage AI to cross more tedious tasks off the to-do list, while your team focuses on high-level strategy that improves the customer experience.

Klaviyo is purpose-built for B2C brands that need to move fast, scale personalisation, and drive results. Unlike platforms that bolt channels together, Klaviyo offers native support across every touchpoint from a single, unified campaign builder.

That means:

– One visual builder for every message: Launch multi-step campaigns across channels using a drag-and-drop interface that maps messages by audience, timing, and channel—all in one place.

– Smarter sends powered by channel affinity: Klaviyo AI analyses each customer’s engagement patterns to choose the best channels, preventing redundant outreach and maximising results.

– Context-rich personalisation: Pull in real-time data from email clicks, SMS replies, website visits, support tickets, and more so that every message feels relevant.

– Reporting that reflects reality: Measure impact across every touchpoint with linear multi-touch attribution. See which combinations of messages lead to conversions—not just the last one.

1. Sync your data. Integrate your commerce and marketing systems with Klaviyo to build a unified customer profile.

2. Define your audience and journey. Use segmentation to target high-intent or high-value customers based on behaviour and profile attributes.

3. Build your campaign. Map out your message sequence using Klaviyo’s omnichannel campaign builder—choose the channels, timing, and logic.

4. Let AI optimise delivery. Channel affinity routes messages in real time to the channel each person is most likely to engage with.

5. Measure and refine. Use multi-touch attribution and channel-specific insights to adjust frequency, creative, or sequencing.

Klaviyo helps brands like Glossier, Bala, and Nomad scale personalised omnichannel campaigns that adapt to each customer in real time—no extra tools or teams required.

When you unify your channels, data, and strategy, your campaigns don’t just perform better—they feel better. For your team. For your customers. And for your bottom line.