Marketing amid coronavirus (COVID-19)

Resources to help in uncertain times.

 

Insights & Ideas

 

Insights & Ideas

 

Covid-19 Survey Insights

Every day, we leverage our network of 30,000 businesses to tell you what’s happening so you can make the best decision possible for your business. See the latest trends and take the survey for yourself.
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Insights & Ideas

Why Flexible Payments Empower Shoppers During Difficult Economic Times

Buy now, pay later financing options are empowering consumers to buy what they need and helping merchants grow in a volatile economic environment.

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Insights & Ideas

Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue

See how email marketing helped one direct to consumer (DTC) mattress brand, Eight Sleep, drive a 500% increase in revenue.

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Insights & Ideas

How Your Ecommerce Business Can Thrive When You Don’t Sell Essential Goods

What if your ecommerce store doesn’t sell essential goods? What can you do to outlast the pandemic? Steve Chou of MyWifeQuitHerJob.com weighs in on what worked for him.

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Insights & Ideas

Reskilling Retail Employees: How One Ecommerce Brand Reinvented the Role of the In-Store Employee

Learn how one brand reskilled their retail employees to work as part of their ecommerce team so the could continue to grow during the coronavirus crisis.

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Insights & Ideas

New Summer Essentials: How Consumers Are Preparing For Warmer Months Ahead

Consumer buying behavior is shifting for the summer amid the coronavirus. Find out what new summer essentials people are buying to inform your ecommerce marketing strategy.

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Insights & Ideas

Closing the Spigot? DTC Fundraising in a Coronavirus Reality

The days of pitching investors solely on a DTC brand’s customer acquisition numbers are over. Rigorous preparation is critical before fundraising.

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Insights & Ideas

How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy

See how one direct-to-consumer brand continues to grow despite a difficult economic climate.

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Insights & Ideas

Why Supply Chain and Distribution Disruptions Highlight the Need for Owned Marketing

Ryan Kelly, vice president, ecommerce Marketing, at FedEx, discusses what he’s been seeing across FedEx customers and the industry generally.

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Insights & Ideas

Graduation Looks a Little Different This Year and so Do the Gifts

While physical ceremonies and celebrations have been canceled, communities and consumers are finding new ways to commemorate this unique moment for new grads.

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Insights & Ideas

How One Wine Event Company Quickly Pivoted Its Business Model to Survive

We spoke with the founder of New York Wine Events who told us how his wine and beverage event company is relying on online experiences to bring joy to his customers.

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Insights & Ideas

Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic

What are some direct to consumer marketing strategies that brands are using right now? See why MyIntent says brand-building is a top priority.

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Insights & Ideas

Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve

What will CPG marketing look like after the coronavirus? Hint: It’s likely to include direct-to-consumer online channels. Here’s what DTC brands should know.

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Insights & Ideas

How One Massachusetts Hair Salon Figured Out How to Survive the Coronavirus Pandemic

Service-based industries are struggling, but one Massachusetts hair salon figured out not only how to survive but to thrive in only a matter of weeks.

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Insights & Ideas

Survive Now, Thrive Later: Brick-and-Mortar Retail After Coronavirus

This is not an obituary for brick-and-mortar retail. Rather, it’s a potential survival guide for after the coronavirus pandemic has ended.

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Insights & Ideas

What We’re Reading: 5 Stories on How the Coronavirus is Impacting Ecommerce | 04.27.20

What’s the latest news on how the coronavirus is impacting the world of ecommerce? Here are five recent stories from around the web to help you learn more.

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Insights & Ideas

The Stimulus Spending Wave Has Just Begun

Last week, the first batch of stimulus checks was issued to millions of Americans and ecommerce sales skyrocketed. Find out what people are spending on.

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Insights & Ideas

How Email Marketing Is Helping Brands Increase Sales Plus 4 Ideas for Content

Brands with 5-10X their typical revenue are using email marketing to increase sales during the coronavirus pandemic. Explore the content they’re using to create connections with customers during these difficult times.

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Insights & Ideas

How Audience Development Can Transform Brick-and Mortar-Businesses Into Ecommerce Powerhouses

See how Porto’s Bakery quickly transformed its brick-and-mortar business, embraced a future online, and saw a 563% increase in revenue generated by email.

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Insights & Ideas

Missing the Forest for the Trees? What The New York Times Overlooked About Changing Spending Behavior

The New York Times recently missed a critical part of the story—some e-commerce categories have never seen better sales.

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Insights & Ideas

How 2 Apparel Brands Swiftly Pivoted to Help Front Line Workers and Their Local Communities

See how two apparel manufacturers pivoted their core business to give back to their local communities and support front line workers.

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Insights & Ideas

What We’re Reading: 5 Stories on How the Coronavirus is Impacting Ecommerce | 04.20.20

What’s the latest news on how the coronavirus is impacting the world of ecommerce? Here are five recent stories from around the web to help you learn more.

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Insights & Ideas

Straight From The Consumer: Millennial and Gen X Shopping Behaviors Amid the Coronavirus and Ways Your Brand Can Adjust

In order to understand shopping behaviors during the coronavirus, look at three key persona groups: female millennials, male Gen Xers, and female Gen Xers.

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Insights & Ideas

3 Marketing Basics to Optimize Before You Put a Cent Towards Paid Advertising [Part 1]

Before you start funneling money into paid advertising, there are a few things you should first optimize across your email strategy and website.

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Insights & Ideas

How To Optimize Your Google My Business Listing and Website Amid the Coronavirus

We’re all feeling the impact coronavirus is having on our businesses and daily lives. Follow these steps to ensure your Google My Business listing and website are optimized.

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Insights & Ideas

What We’re Reading: 5 Stories on How the Coronavirus is Impacting Ecommerce | 04.13.20

How is the coronavirus impacting the world of ecommerce? Here are five stories from around the web to help you learn more.

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Insights & Ideas

Op-Ed: The End of Stores? The Ecommerce Tsunami Is Coming

Consumer spending will not look the same after the coronavirus and fortune favors the prepared. Here’s what ecommerce brands should plan for.

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Insights & Ideas

How to Communicate Shipping Delays and Transactional Updates to Your Customers

How do you communicate shipping delays amid the coronavirus? Discover four strategies for before, during, and after customers place their order.

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Insights & Ideas

The Coronavirus Cash Flow Crunch

One of business owners’ top concerns amid COVID-19 is cash flow, but there are multiple capital solutions to help hold you over when times are tough.

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Insights & Ideas

What We’re Reading: 5 Stories on How the Coronavirus is Impacting Ecommerce

How is the coronavirus impacting the world of ecommerce? Here are five stories from around the web to help you learn more.

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Insights & Ideas

Op-Ed: New Essentials Drive Our New Normal

In order to make the best decision possible for your business amid the coronavirus, you need to understand the current climate for ecommerce brands.

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Insights & Ideas

Why Amazon’s Challenges and a Human Need for Connection Are Driving Shoppers to DTC Brands

While Amazon struggles with fulfillment amid the coronavirus crisis, shoppers are turning to ecommerce brands. See why sales are up for many DTC businesses.

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Insights & Ideas

How One Toilet Paper Brand is Handling Customer Acquisition and Retention

As people panic buy essential products like toilet paper amid the coronavirus crisis, see how Who Gives A Crap is engaging customers despite being sold out.

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Insights & Ideas

How to Communicate With Empathy During the Coronavirus Crisis

How should you communicate with consumers during the coronavirus outbreak? We’re showing the importance of empathy during this time.

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Insights & Ideas

Fulfillment and Logistics Insights for Moving Your Business Forward in a Time of Crisis

Take a deep dive into recent logistics and fulfillment insights to understand the best way to move forward with your business amid the coronavirus.

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Insights & Ideas

How Forward-Thinking Ecommerce Marketers Are Handling the Coronavirus Outbreak

See how brands are preparing for the impact on ecommerce and planning to keep their businesses running amidst supply chain disruptions.

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Insights & Ideas

3 Ways to Keep Your Most Valuable Customers Engaged When Consumer Confidence is Low

When consumer confidence is low, cash flow and stock levels can all be concerns. Here’s how to keep your most valuable customers engaged.

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Insights & Ideas

6 Essential Marketing Automations to Support Your Ecommerce Store

Amid the coronavirus, brands trying to create an optimal online experience in the least time possible. These essential automations can help boost revenue.

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Insights & Ideas

How Marketers Can Manage Supply and Demand Issues Amid the Coronavirus Outbreak

Consumers are stocking up amid the coronavirus outbreak, posing supply chain challenges for merchants. Back in stock automation can help.

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Insights & Ideas

12 Expert Tips For Optimizing Your Online Marketing Strategy

Twelve agency partners shared their top tips for optimizing your website and email strategy as businesses shifting online during the coronavirus.

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Customer Engagement Guides

 

Webinar

 

Klaviyo NOW: Strategies and Best Practices for the Food and Beverage Industry

With much of the world entering shelter-in-place, the food & beverage industry has seen a rise in demand for delivery. Join us during this session as we break down a few brands that deliver exceptional customer experiences and are capitalizing on the recent shift in consumer behavior.
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Customer Engagement Guides

COVID-19 Marketing Strategies for Home, Garden, and Housewares Brands

This guide will run through ideas and inspiration to make sure you’re growing your brand and giving your customers the best experience during this time.

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Customer Engagement Guides

COVID-19 Marketing Strategies for Toy and Hobby Brands

This guide discusses using Klaviyo to reach your audience during and after the coronavirus, running through best practices and examples from other toys and hobbies businesses.

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Customer Engagement Guides

COVID-19 Marketing Strategies for Food and Beverage Brands

This playbook will walk you through getting your ecommerce business in sync with the special concerns that your customers and your business experience during the COVID-19 crisis.

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Customer Engagement Guides

COVID-19 Marketing Strategies for Health and Beauty Brands

This guide will walk you through how to use your Klaviyo account to build your brand and give pertinent information to your audience, incentivizing them to buy.

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Customer Engagement Guides

COVID-19 Marketing Strategies for Apparel and Accessories Brands

In this guide, you will learn best practices around creating segments, campaigns, flows, and forms amid the coronavirus pandemic. You will also learn how to use insights from these channels to better serve your brand.

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Customer Engagement Guides

Guide to Optimizing Your Signup Form Experience

Many brands are seeing spikes in traffic as shoppers are home browsing the internet. Learn how you can turn this traffic into conversions using forms.

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Customer Engagement Guides

Guide to Using QR Codes to Gather Subscribers

If you have a brick & mortar presence, you may be paying rent for your storefront even if you’re closed. Learn how you can turn in-person window shoppers into online subscribers using QR codes.

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Customer Engagement Guides

Guide to Pivoting Your Product Offering

If you’re experiencing supply chain issues, learn creative ways that you can continue to build relationships and provide value to your customer base.

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Customer Engagement Guides

Guide to Building a Brand Community

Building strong community relationships is especially important when your business is weathering difficult times. Learn how to leverage relationships with your most loyal customers to forge new ones.

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Customer Engagement Guides

Guide to Email Personalization

Sending targeted communications is critical to building empathy with your customers during times of uncertainty. Learn best practices for adding a human touch to every email you send.

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Customer Engagement Guides

Guide to Moving From a Brick and Mortar to Ecommerce Business

New to ecommerce? Learn how you can quickly and effectively translate your storefront online and recreate key in-store experiences that define your brand.

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Customer Engagement Guides

Guide to Creating a Welcome Series

As more people are spending time at home, your site may see an influx in traffic. Support this interest with a welcome series that conveys your brand vision and any current challenges you’re facing.

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Customer Engagement Guides

Guide to Creating an Abandoned Cart Flow

Follow up with interested shoppers using an abandoned cart flow. Use this opportunity to set expectations and communicate key details about the purchasing process that may be different.

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Customer Engagement Guides

7 Tips for Better Shipping Confirmation Emails

Abandoned cart emails are one of the most valuable emails for any ecommerce business. They’re an email or sequence of emails sent to someone who added an item to their shopping cart, but failed to complete the purchase.

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Customer Engagement Guides

Create a Back in Stock Flow

A back in stock flow is critical at times when inventory runs out. Klaviyo supports back in stock for Shopify, BigCommerce, and accounts with inventory-aware custom catalog feeds.

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Customer Engagement Guides

Guide to Building a Brand Voice

Being able to communicate openly and transparently with your customer base is important now more than ever. Develop your brand voice to foster a sense of community and amplify your brand’s mission.

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Segmentation Guides

 

Segmentation Guides

 

Guide to Creating Segments

This guide will help you understand how to start segmenting your audience including looking at customers who have previously purchased, VIPs, as well as those with higher propensities to buy in order to make smart decisions.
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Segmentation Guides

Create Customer Engagement Tiers

Leveraging your engaged customers is a great way to nurture relationships through times when your business may not be operating at full capacity.

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Segmentation Guides

Guide to Advance Segmentation

Segmentation and email personalization are great ways to stand out when customers may be receiving an influx of messages from businesses.

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Segmentation Guides

Segment by Customer Lifetime Value

If cash flow is tight, you might have to make a hard decision to provide discounts or offers only to high-value clients during this time. This guide will help you understand how you can segment by different customer lifetime values.

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Segmentation Guides

Segmentation Strategies Amid the Coronavirus

Learn which customers to reach out to and how to message them during these unprecedented times.

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Segmentation Guides

Best Practices for Using Customer Lifetime Value (CLV) Data

Understanding customer lifetime value is critical when making decisions about which segments to hone in on when resources may be limited.

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Segmentation Guides

Best Practices for Expected Date of Next Order

Identifying customers who are lapsing is essential to maintaining engagement. If you can’t incentivize them with a physical product, offer things like gift cards or other virtual products.

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Segmentation Guides

Getting Started with Flows

Automation is critical at a time when you may be strapped for time and resources. Learn how to set up flows to nurture customers at key points in their lifecycle.

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Social Media Integration Guides

 

Social Media Integration

Integrate Owned Marketing with your Facebook Advertising Strategy

Explore how you can leverage first-party data when incorporating Facebook and Instagram ads into your marketing strategies.

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Social Media Integration

Integrate Facebook Advertising with Klaviyo

A step-by-step guide for integrating Klaviyo lead forms, lists, and segments. Sync lists and segments to Facebook as Custom Audiences so that you can advertise to these subscribers, and create Lookalike Audiences

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Social Media Integration

Guide to Advanced Targeting on Facebook and Instagram

You can use advanced targeting strategies to engage your customers creatively, targeting them on multiple channels. In this guide, we’ll walk through examples of how to use advanced targeting to reach your audience.

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