Marketing amid coronavirus (COVID-19)

Resources to help in uncertain times.

Insights and Ideas

Customer Engagement Guides

Klaviyo flows are key to engaging your customers at each stage of their buying journey. Leverage these useful flows to get started or advance your automation strategy.

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Guide to Creating a Welcome Series

Ensure you have a welcome series for new customers. Overcommunicating and sharing any challenges your business might be facing will help you build relationships and build affinity for your brand.

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Guide to Creating an Abandoned Cart Flow

Abandoned cart emails are one of the most valuable emails for any ecommerce business. They’re an email or sequence of emails sent to someone who added an item to their shopping cart, but failed to complete the purchase

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KLAVIYO BLOG

7 Tips for Better Shipping Confirmation Emails

If you start to see challenges with your inventory or your shipping vendors, consider how you can communicate with customers to avoid an increase in customer service messages, especially when you’re light on staff.

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Create a Back in Stock Flow

Let your customers know when an item is back in stock. Klaviyo currently supports Back in Stock flows for accounts with Shopify or BigCommerce integrations as well as accounts with inventory-aware custom catalog feeds.

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Segmentation Guides

Segmentation should already be part of your marketing strategy. But in times of uncertainty, you may have to make more tactical decisions about your marketing—decisions like reducing your offers or discounts as you manage supply, using location-based segmentation to communicate shop closures, or using back in stock notifications as your inventory rebounds. Segmentation will be an important tool to help you effectively communicate with customers during times of uncertainty.

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Guide to Creating Segments

This guide will help you understand how to start segmenting your audience including looking at customers who have previously purchased, VIPs, as well as those with higher propensities to buy in order to make smart decisions.

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Guide to advance segmentation

This guide will help you set up more advanced segments like location, average order value, and engagement, as well as how you can use segmentation with your social media strategy.

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Segment by Customer Lifetime Value

If cash flow is tight, you might have to make a hard decision to provide discounts or offers only to high-value clients during this time. This guide will help you understand how you can segment by different customer lifetime values.

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Best Practices for Using Customer Lifetime Value (CLV) Data

This article walks through the basic terms you’ll need to understand CLV in Klaviyo, and then covers some best practice ideas for using CLV data in Klaviyo.

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Create Customer Engagement Tiers

Using segmentation to identify the engagement level of your audience is one of the first steps to providing more relevant marketing communications. In this article, we’ll walk through how to create 12 different engagement tiers that you can use in your own marketing strategy.

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Best Practices for Expected Date of Next Order

Expected date of next order gives you the ability to predict when your customers will complete their next order. In this article, we’re going to walk you through how to use the feature and some best practice tips for better targeting your customers based on their behavior.

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Getting Started with Flows

What happens if someone on your team gets sick and can’t work? See how you can use automation to manage email and marketing communications during this time.

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Social Media Integration Guides

As people begin to purchase more online, data shows that advertising spend and competition will likely increase. See how you can leverage your first-party data to create memorable brand experiences through social media advertising.

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Integrate Owned Marketing with your Facebook Advertising Strategy

Explore how you can leverage first-party data when incorporating Facebook and Instagram ads into your marketing strategies.

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Integrate Facebook Advertising with Klaviyo

A step-by-step guide for integrating Klaviyo lead forms, lists, and segments.

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Guide to Advanced Targeting on Facebook and Instagram

You can use advanced targeting strategies to engage your customers creatively, targeting them on multiple channels. In this guide, we’ll walk through examples of how to use advanced targeting to reach your audience.

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Insights and Ideas: Articles from the Ecommerce Community

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