Grow smarter from the very first signup
Capture subscribers anywhere and connect them to a unified profile for a complete view of each customer.
Marketing Automation Platform
Think outside the inbox with AI-powered marketing automation
Grow faster than ever by automating timely experiences across email, SMS, mobile push, and more—all boosted by the Klaviyo Data Platform and built-in AI.
Move from idea to launch faster
Let AI help create and optimize campaigns, flows, and forms that stay on brand and get smarter with every send.
Find your biggest revenue drivers
Understand what's working, what's not, and where revenue is coming from—then use those insights to make every campaign stronger.
Make every customer feel seen
Reach customers across channels with experiences tailored to what they've done, what they like, and where they're headed next.
Trusted by 205,000+ brands
Build more valuable relationships across every channel
Drive steady sales and lasting loyalty with powerful features.
Text
Reach customers instantly, from a quick message to rich, branded content.
Website
Personalize web experiences with Customer Hub.
Social
Turn likes into leads and enhance targeting with richer data and audience syncing.
Connect globally through real-time, interactive conversations.
Mobile app marketing
Keep customers in the loop with timely app notifications.
Grow faster with AI that acts now, and thinks ahead
With Klaviyo AI, you can create, optimize, and personalize campaigns automatically—using built-in intelligence that learns what works and helps you grow smarter.
Never miss an opportunity
From finding your next opportunity to building the campaign, Composer helps you get there through a simple conversation.
Support that sells
Meet the salesperson that never sleeps. Customer Agent supports your customers 24/7, answering questions, recommending products, and applying promos across chat, text, email, and WhatsApp.
Effortless personalization
No more guesswork. Klaviyo AI handles the targeting, timing, channels, and content tailoring for you, so you can send the right messages on the right channels without manual rules.
customer hub
Your customer’s new favorite place
Customer Hub brings everything customers need into one personalized experience. Orders, loyalty, subscriptions, recommendations, and support all live together, powered by real-time customer data.
Recommendations, wishlists, and favorites that drive repeat purchases
Self-service for orders, returns, subscriptions, and loyalty, with Customer Agent stepping in for anything else 24/7
Personalized content for every shopper segment
Activity syncs back to Klaviyo to power smarter campaigns
Works for logged-in customers and anonymous visitors
CUSTOMER SPOTLIGHT
Marketing automation stories from innovative brands
49%
increase in campaign click rate in 90 days after Marketing Analytics adoption
65%
growth in submissions to 2 sign-up pop-ups after form display optimization
Call the shots across channels
Unify email, text, push, WhatsApp, and social to reach customers when they’re most engaged and maximize revenue across every channel.
Use the omnichannel campaign builder to create and send multi-step, multi-channel campaigns all from one place.
Set up multi-channel flows that send at the perfect time based on customer data and real-time behavior.
Run coordinated multi-channel campaigns with AI that automatically sequences each customer's journey across channels based on past engagement.
Bring performance data from every channel into unified profiles so you can understand what's working across the entire customer journey.
Everything you need, ready when you are
No coding required here. Pre-built templates, tools, and 350+ integrations mean you can hit the ground running.
Sell while you solve
160+ customizable email templates help turn great ideas into brilliant campaigns.
Move from idea to launch faster
80+ pre-built flows automate key customer moments.
Find your biggest revenue drivers
Build super-specific audience segments in seconds with any data, from any source, across all time.
Make every customer feel seen
350+ integrations and flexible APIs centralize all your data for easy activation and marketing automation.
Additional marketing automation resources
4 reasons personalized automation matters
Discover how data can help you drive your best results with automated flows.
7 advanced marketing automation examples
Check out the moves top agencies use to take personalization strategies way beyond the basics.
How to set up your marketing automation strategy
Follow these steps to build high-impact automations with help from your data and tech.
Explore the rest of B2C CRM
Marketing automation FAQs
What is marketing automation?
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalized content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow, all with consolidated reports in one place.
What is a marketing automation platform?
A marketing automation platform is software that acts as an engine to power your marketing. Klaviyo’s AI-powered marketing automation platform enables your business to automatically perform routine marketing tasks, so you can deliver timely messages with deep personalization.
How does marketing automation work?
Marketing automation works when customers take certain actions like joining a list, getting added to a segment, or making a purchase. With Klaviyo’s 350+ integrations, you can easily connect and sync your data from your favorite platforms and incorporate them into your marketing automations. Use webhooks to trigger real-time processes in any other tool in your tech stack that you’ve integrated with Klaviyo.
Who uses marketing automation software?
Marketing automation software is used by both small and large businesses. The Klaviyo intelligent marketing automation platform is built to scale brands of all kinds in addition to marketing teams, sales teams, and content managers.
How do I pick the best marketing automation platform for my business?
Picking the best marketing automation platform depends on factors such as how complex your marketing program is or which marketing automation features you can’t live without. Klaviyo offers scalable solutions across email, SMS, RCS, mobile push, and reviews—so you can automate growth across your tech stack.