Upgrade your ecommerce email

Move fast with pre-built automations, real-time audience segmentation, and customizable campaign templates. 100K+ global brands trust Klaviyo to increase and retain email revenue.

Join your peers (and competitors) and migrate platforms today

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Send personalized emails that convert

Send dynamic email content based on your customers’ browsing activity and preferences by simply dragging in a content block. Personalize your content based on comprehensive event data like:

  • Recently viewed products
  • Items ordered
  • Bestsellers
  • Abandoned carts
  • Newest products
  • Most viewed products
Graphic shows how easy it is to drag and drop a product recommendation in Klaviyo’s email software

Drive repeat sales with behavior-based email automation

Develop long term customer relationships when you customize email automations according to channel engagement, profile and event data, predictive analytics, and platform integrations. Nurture retention and increase lifetime value (LTV) with Klaviyo’s pre-built behavior-triggered automations including:

  • Welcome series
  • Browse abandonment
  • Cross-sell
  • Back-in-stock and price-drop
  • Order and shipping updates
Flow chart shows the logic behind sending a failed payment email in Klaviyo’s email platform
Hardworking email features built for ecommerce

Audience segmentation

Target your email audience based on any combination of behaviors, profile properties, location, list membership, predicted properties (LTV, date of next order, etc.), and more, in just a few clicks.

Real-time integration within minutes

We pull in data across your entire tech stack to record every action along the customer journey—and integrations take just minutes.

Send integrated SMS

Reach your customers in the moment when you add SMS to your ecommerce marketing.


Track marketing campaign performances with at-a-glance data visualizations, ready-made and customizable reports, and industry benchmarks.