What is a conditional split?

In the conditional split, two distinct paths are created within the flow, and branching is based on the customer’s profile properties and behavior. For example, you can create paths based on: What a person has done or not done The location of a person If someone is on a list or not A random sample If someone is suppressed or not

Can I set up a trigger split and conditional split at the same time in Klaviyo?

Yes, when using both the trigger split and the conditional split in Klaviyo, you can create logical statements that will either be true or false for each person that enters the flow.

Where can I have more questions answered about email at Klaviyo?

Visit our email faq page to get answers to the most popular questions asked.

Which is better: the conditional split or trigger split?

They are used to achieve different results, but both can be very effective. Trigger splits can only be used in even-triggered flows, whereas conditional splits can be based on profile properties and/or activities. To learn more, explore conditional and trigger splits .

Advanced email automations

Drive more revenue and save time with email automations

With Klaviyo’s built-in CDP, you have the data you need to build sophisticated email flows for every touchpoint, organically moving your customers through the sales funnel.

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Integrations for email marketing automation

Email automation templates

Customize pre-built automations for advanced use cases

Start with Klaviyo’s pre-built email automations, then add your own conditions to reach super specific audiences with automated, highly personalized messages in email campaigns.

Go beyond the one-size-fits-all welcome series. Add a conditional split to your welcome flow to differentiate between a new contact and a returning customer who just signed up. Tailor your email messaging to encourage a first time sale or motivate another purchase.

Klaviyo customers
earned $14.8B
in untapped revenue
from automations
alone

In data gathered January-November 2022

Automate a more profitable customer journey

Implement strategic conditions that support your goals for each phase of the customer experience, then sit back while highly personalized emails launch automatically.

Order confirmed email automation send to customers for cross flow segments

Set up triggers so that emailed receipts include product recommendations based on the customer’s latest purchase, driving sales and increasing your average order value (AOV).

Brava Fabrics: 60% of email revenue comes from automated emails

We were really excited about flows. We only have to do the job once, optimize it, and then it works on its own. This was very appealing, and it works. We get more sales from our automated emails than from other campaigns.”

Ivan Monells, co-founder, Brava Fabrics

Email case study