Email segmentation
Improve your sender reputation and gradually increase email volume from a new domain or sending IP with our email segmentation tool.
Internet service providers (ISPs) continue to place restrictions on email inbox access—by catering to any industry best practices, Klaviyo helps marketers avoid spam, social, updates, or anything other folder that rarely gets checked.
To further maximize your email marketing program and deliverability, Klaviyo offers the choice of a dedicated domain for brands who want additional revenue-driving analytics.
Klaviyo segmentation makes it easy for ISPs to view you as a good sender with warming.
With our segmentation tool, you can create engaged and unengaged segments from your list, only sending to highly engaged segments for those first few weeks while monitoring open rates, inbox placement, and engagement metrics in the Klaviyo platform to increase and optimize your email deliverability.
Start by sending a low number of daily emails during your first week—gradually increasing that number over the first month.
Klaviyo’s deliverability toolkit and dedicated support for paid plans helps you stay ahead of the current advertising climate.
Improve your sender reputation and gradually increase email volume from a new domain or sending IP with our email segmentation tool.
Include product recommendations and personalization tags to customize your emails so you can send more relevant content to your subscribers.
Keep track of deliverability performance with email data and reporting and get alerted with any changes.
Track your open, bounce, unsubscribe, and spam complaints per campaign, automated flow, and against your peers with email benchmarks.
Make sure your emails are top notch before hitting send.
We were going into spam and promotions with Mailchimp. Within a month of transitioning to Klaviyo, we're in the inbox.”
Klaviyo gives you all the data and insights you need to see how your emails are doing.
Monitor your deliverability
See details like bounced emails, opened emails, clicked emails, emails marked as spam, received emails, and unsubscribes.
Hard bounce
A hard bounce is when an email cannot be delivered due to a permanent reason (like a misspelled email). Klaviyo automatically suppresses any email address that hard bounces.
Soft bounce
A soft bounce is when an email cannot be delivered due to a temporary reason (like a down email server). If an email soft bounces more than 7 consecutive times, Klaviyo will suppress this address.
Now we have a good sender reputation. We have a very healthy open rate. We have seen a huge increase in order value.”
Email deliverability is the rate at which emails are delivered to the recipient’s inbox and are not filtered as spam.