What are benchmarks?
Klaviyo benchmarks are a comparison of your email marketing performance to 100 other similar businesses based on metrics like open rate, average cart value, and subscribe rate.
Klaviyo benchmarks are a comparison of your email marketing performance to 100 other similar businesses based on metrics like open rate, average cart value, and subscribe rate.
Benchmarks are opportunities. When you see your peers’ average clickthrough rate, you know whether you have room for improvement or if you can focus on other metrics.
Every brand has access to Klaviyo benchmarks. Metrics are available once you send at least 25 emails.
Klaviyo’s benchmarking takes your brand’s metrics and compares them to 100 industry peers. Based on that comparison, you’ll get a performance rating of poor, fair, good, or excellent for each metric, giving you a clear picture of which campaigns could be bringing in more revenue.
Disclaimer: Data from Q3 2022
With Klaviyo you have the email data you need to pivot and the tools to do it. Here are a few metrics and examples of how you could improve their performance:
High unsubscribe rates can be improved with our sophisticated segmentation, allowing you to group your audience based on behaviors, interests, and personal characteristics.
Klaviyo benchmarks are a comparison of the following metrics with those in your industry peer group.
It's great to be able to see different areas broken out within benchmarks. I see we're really strong with campaigns and our flows need a bit more attention. This gives me a good idea of areas we need to work on.”
Tracking your benchmarks on a regular basis helps you understand how your marketing strategies are performing across the industry and within your peer group. This helps you double down on what’s working, address what isn’t, and identify low-hanging fruit for what can drive the most value.
Learn where to find and how to understand your benchmark data.
Klaviyo benchmarks are given in percentiles. Read a quick explanation of that measurement.
Learn about Klaviyo’s reporting tools (including benchmarks) and how to use them in this free on-demand course.