A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Explore how Klaviyo is becoming the customer intelligence layer for agentic commerce, powered by APIs, MCP, and integrations that enable AI, automation, and scalable growth.
Discover 10 AI prompts email marketing teams use to optimize flows, segmentation, campaigns, and retention, faster and with better results.
Campaign strategy
9 creative 4th of July marketing ideasJun 1, 2026
4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
AI reads your emails before your customers do. May 26, 2026
Gmail, Apple Intelligence, and AI filters are reshaping email marketing. Learn how to optimize your emails for AI-driven inboxes and better engagement.
Email marketing
How to design effective marketing emailsApr 9, 2026
Discover effective email design best practices. From A/B testing to accessibility and mobile first design, these tips will help enhance your email campaigns.
Email marketing
The complete checklist to audit your flowsMar 31, 2026
A concise checklist to audit your email and marketing automation flows fast—find missed opportunities, improve RPR, and align timing, targeting, and content with best practices.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
New SMS sender ID rules in AustraliaApr 1, 2026
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
SMS marketing
The new rules of SMS deliverabilityMar 5, 2026
Understand how SMS delivery works, from carrier confirmation to device-level filtering
SMS marketing
iOS 26 and text message marketingFeb 19, 2026
Learn what Apple’s changes mean for deliverability—and what to do now: tap-to-text, segmentation, key flows, contact cards, and RCS planning.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
9 creative 4th of July marketing ideasJun 1, 2026
4th of July is one of summer's biggest revenue moments. See 9 brand examples that use email, SMS, and AI to drive sales and build lasting customer loyalty.
Campaign strategy
9 Cyber Monday strategies that drive resultsJun 1, 2026
The brands that win Cyber Monday use data, AI, and channel coordination—not bigger discounts. 9 expert Cyber Monday strategies to maximize your BFCM revenue.
Campaign strategy
Father's Day marketing ideas we're obsessed withMay 14, 2026
Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.