A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
Your owned marketing resource
Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Artificial intelligence
Cut your email brief writing time by 75% with ClaudeAug 4, 2026
One ecommerce agency cut email marketing brief writing time by 75% with an AI system built on Claude. See how the prompts and workflow actually work.
Email marketing
8 low-effort BFCM emailsAug 4, 2026
8 BFCM emails that took almost no time to build still drove real revenue. See the fast, low-effort sends agencies used to convert during Black Friday.
Klaviyo news
Know which Instagram content is actually workingAug 4, 2026
See how the Social Insights Analyst analyzes your Instagram UGC to surface top creators, themes, and post performance, then act on it across email and text.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
8 low-effort BFCM emailsAug 4, 2026
8 BFCM emails that took almost no time to build still drove real revenue. See the fast, low-effort sends agencies used to convert during Black Friday.
Email marketing
Email checklist before sendingJul 28, 2026
Run this 7-step pre-send email checklist to catch bad segments, deliverability gaps, and broken links before they cost you revenue and trigger unsubscribes.
Email marketing
Email Template AuditJul 28, 2026
Run an email template audit to find broken designs, weak CTAs, and deliverability gaps in the automated flows already driving your revenue. See how.
Plan big wins with our 2026: Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2026: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
Cyber Monday SMS tipsJun 17, 2026
Send smarter, not more. Get 13 Cyber Monday SMS tips, from RCS shoppable messages to espresso shot segmentation, that convert when every credit counts.
SMS marketing
New SMS sender ID rules in AustraliaApr 1, 2026
Australia's new SMS sender ID registration is coming. Understand ACMA's branded sender ID rules and protect your SMS program before July 2026.
SMS marketing
The new rules of SMS deliverabilityMar 5, 2026
Understand how SMS delivery works, from carrier confirmation to device-level filtering
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
6 Labor Day email marketing examplesJul 22, 2026
US ecommerce was up 8% on Labor Day 2025. Here are 6 ideas to move summer inventory, grow your subscriber list, and collect data that sharpens your BFCM campaigns.
Campaign strategy
Use cases for internal alertsJul 10, 2026
When a VIP abandons a cart or leaves a bad review, your team often doesn't hear about it. Klaviyo's internal alerts fix that. See how 9 B2C brands are using them.
Campaign strategy
BFCM doesn't have to be a scrambleJul 8, 2026
Black Friday Cyber Monday chaos is mostly preventable. From Labor Day list priming to same-day flow updates, here are 6 preparation tips that prevent the scramble.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.