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The Klaviyo Approach

Your owned marketing resource

Latest articles

Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
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Jul 24, 2025
How brands can drive “fun” purchases in a cost-conscious economy

As inflation and economic uncertainty reshape how people approach discretionary spending, brands are being called to meet the moment with greater intention. Shoppers are still spending on spa days, fitness classes, vacations, and new gadgets—they’re just under more scrutiny. The opportunity? People are still investing in joy. They’re simply being more thoughtful about when, why, […]

Jul 24, 2025
7 tried-and-true Black Friday marketing ideas your customers will love

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

Jul 23, 2025
5 Labor Day email marketing examples

Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.

Email marketing best practices

Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
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Email marketing
Jul 16, 2025
Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

Email marketing
Jun 13, 2025
How to build your email marketing funnel

Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.

Email marketing
Jun 13, 2025
Email design inspiration for 2025, plus brand examples.

7 Email design trends to keep an eye on for 2025, plus insight from industry experts.

Plan big wins with our 2025 Marketing Campaign Calendar

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

SMS marketing best practices

Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
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SMS marketing
Jul 23, 2025
iOS 26: everything you need to know

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

SMS marketing
May 15, 2025
Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

SMS marketing
Apr 30, 2025
9 SMS integrations to un-silo SMS marketing

Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.

Campaign strategy best practices

B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
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Campaign strategy
Jul 24, 2025
7 tried-and-true Black Friday marketing ideas your customers will love

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

Campaign strategy
Jul 23, 2025
5 Labor Day email marketing examples

Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.

Campaign strategy
Jul 10, 2025
Omnichannel vs multi-channel

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Research, benchmarks and strategic guides

Explore Klaviyo's library of resources to help you build smarter digital relationships