The Klaviyo Approach

Learn about how to use Klaviyo’s custom profile properties to tag your emails and build cost-efficient email campaigns.

Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

Boost BFCM 2025 sales with 9 mobile marketing strategies across SMS, email, apps, and more—built for today’s mobile-first shoppers.

Get expert-backed SMS strategies for Cyber Monday—from segmentation to VIP offers—to break through the noise and drive conversions when it counts most.

Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.

Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.