A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
The Klaviyo Approach
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Latest articles
Fresh perspectives on marketing strategy, customer engagement, and industry innovations from our team of experts and thought leaders.
Klaviyo news
Jul 24, 2025
As inflation and economic uncertainty reshape how people approach discretionary spending, brands are being called to meet the moment with greater intention. Shoppers are still spending on spa days, fitness classes, vacations, and new gadgets—they’re just under more scrutiny. The opportunity? People are still investing in joy. They’re simply being more thoughtful about when, why, […]
Campaign strategy
Jul 24, 2025
Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.
Campaign strategy
Jul 23, 2025
Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.
Email marketing best practices
Elevate your email marketing with actionable insights, proven strategies, and expert tips to drive engagement and revenue through impactful campaigns.
Email marketing
Grow your lists for BFCMJul 16, 2025
Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.
Email marketing
How to build your email marketing funnelJun 13, 2025
Discover 9 stages of an effective email marketing funnel to help you drive more revenue with email throughout the customer journey.
Email marketing
Email design inspiration for 2025, plus brand examples. Jun 13, 2025
7 Email design trends to keep an eye on for 2025, plus insight from industry experts.
Plan big wins with our 2025 Marketing Campaign Calendar
We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.
SMS marketing best practices
Discover how to build meaningful customer connections and drive results through strategic SMS campaigns, from automation best practices to compliance essentials.
SMS marketing
iOS 26: everything you need to knowJul 23, 2025
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.
SMS marketing
Combine SMS and email marketingMay 15, 2025
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.
SMS marketing
9 SMS integrations to un-silo SMS marketingApr 30, 2025
Unlock 10 powerful SMS integrations with Klaviyo to boost automation, improve performance, and drive more revenue with seamless, data-driven messages.
Campaign strategy best practices
B2C marketing success demands more than isolated tactics—it requires orchestrated campaigns that connect with customers across channels.
Campaign strategy
7 tried-and-true Black Friday marketing ideas your customers will loveJul 24, 2025
Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.
Campaign strategy
5 Labor Day email marketing examplesJul 23, 2025
Drive more revenue this Labor Day with 5 proven email marketing and SMS strategies to gather customer data and increase repeat purchases throughout Q4.
Campaign strategy
Omnichannel vs multi-channelJul 10, 2025
Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.
Research, benchmarks and strategic guides
Explore Klaviyo's library of resources to help you build smarter digital relationships
The complete SMS marketing guide for 2025 campaign success
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
A step-by-step guide to growing email marketing faster in 2025
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.