For over a decade, Klaviyo has helped 196,000 businesses understand and act on their customer relationships in real time - processing billions of signals and delivering hundreds of millions of messages every day. That work has produced something larger than any one product: a living, continuously learning view into how consumers connect with brands.
Keeping that view inside a single tool dramatically limits its value. It should be leveraged across the entire stack a brand runs on. An extensible, composable platform that brands, partners, developers, and autonomous agents can all build on will shape the next generation of customer experiences.
Companies that transform industries don’t just build great products. They turn their technology framework into the foundation others build on, and in doing so create entirely new categories.
The infrastructure bet: composable, headless, agent-ready
The biggest architectural shift happening in enterprise software right now is the decoupling of capability from interface. The question Parker Harris recently posed about Salesforce - “Why should you ever log into Salesforce again?” - is the question every platform company is now being asked. As AI reshapes how businesses operate, the real value shifts from UI and individual point solutions to the shared understanding of the customer that every agent, application, and workflow can draw from.
That's a bet we're making with Klaviyo. Over the last several years, we've invested heavily in our APIs and, more recently, in an MCP (Model Context Protocol) layer that lets agents query Klaviyo data and take action on it. The point isn't just access; it's so platforms like ChatGPT, Claude, Shopify, or something that doesn't exist yet can sit on top of Klaviyo, draw from the same underlying data, and deliver outcomes and branded experiences inside the user's existing workflow.
The 350+ apps in the Klaviyo App Marketplace - spanning loyalty, reviews, subscriptions, attribution, and more - bring richer customer data into Klaviyo, giving brands a more complete picture of who their customers are and how to reach them. The partnerships we've deepened in 2026 go further still, extending Klaviyo's intelligence beyond the marketplace and into the AI platforms and tools where our customers already work.
Our acceleration into this space can be seen in the first five months of 2026 alone:
- Klaviyo app for ChatGPT offers a Klaviyo UX directly on top of ChatGPT to bring marketing optimization directly into conversational AI workflows, letting marketers pull performance data and recommendations without leaving the LLM.
- Klaviyo data in Claude and our expanded Anthropic integration extended customer intelligence and new agentic marketing workflows to Claude by connecting Klaviyo’s MCP to Claude.ai Chat and Claude Cowork for better outputs and insights for marketers.
- Strategic partnership with Google deepened our integration across Google's ecosystem, connecting Klaviyo data to advertising and analytics tools for better targeting and measurement.
- Shopify Markets integration gave global brands the ability to manage localized catalogs accurately across pricing, language, and product data.
- Expanded Canva partnership brought design workflows closer to execution, letting teams create and export campaign assets directly into Klaviyo.
These are not isolated integrations. Together, they represent a broader shift toward embedding Klaviyo into the tools and environments where our customers already work.
This opens the door to more use cases, more tools, and more experiences than a closed platform ever could; whether you want to stay inside our UI, plug Klaviyo into the AI copilot you already use, or build something entirely your own on top of our data and intelligence.
Reimagining what marketing infrastructure looks like, and reimagining the autonomous layer that sits on top of it, only works if the foundation is shared. That's what we're continuing to build, and it's what every partnership we invest in is designed to extend.
Related content
