8 resources to level up your welcome series

A successful welcome series can be a game changer for any ecommerce store. But how do you go from having a good enough welcome series to one that is a perfectly crafted, revenue generating engine for your store?

If you’re looking to level up your welcome series, check out our comprehensive list of the top welcome series resources to help advance your welcome series strategy, no matter where you currently fall.

Not sure how your overall email marketing strategy stacks up? Check out our Ecommerce Email Marketing Maturity Model.

Understanding the why, when, and how of a welcome series

Why welcome emails matter [11 real life examples]
Wondering if a welcome series is right for your store? In this post, Ott dives into how they drive significantly more transactions AND revenue when compared to “normal” promotional or even informational emails.

When to Send Your Welcome Series
The timing of your welcome series emails depends primarily on two factors: how many emails there are in your series, and your industry. We recommend ecommerce companies include 3 emails in their welcome series. For ecommerce, the 1st should go out immediately, 2nd the next day and 3rd the day after.

5 Ways to Incentivize New Subscribers to Purchase in Your Welcome Series
That’s right, five ways to entice new subscribers to convert. Marissa covers everything in this post from offering a discount, exclusive content, personalization, making your products irresistible, and facilitating the process.

Getting more sophisticated

The welcome series: using email preferences to drive opens and clicks
Smart marketers know it’s all about using the data you have to better segment and target your subscribers. Learn how to increase open and clicks with these tips.

Revamp Your Welcome Series 
Is your welcome series working for you? Learn how to revamp your welcome series by experimenting with your send time, content, and testing your subject lines.

3 Ways to Segment Your Welcome Series
Segmentation is a game changer for ecommerce. By segmenting on how your subscriber signed up and their behavior, you’ll be able to use that data to create some pretty awesome segments.

Learn from these ecommerce stores

Great Welcome Series: Brooklinen
Brooklinen didn’t just wave a magic wand to come up with such a high-return welcome series. They have tested every single component of each email, from subject line to CTA (call-to-action).

Looking to level up your abandoned carts? Check out our list of top resources.

Alicia Thomas
Alicia is a Content Marketing Manager at Klaviyo. She is fired up about helping marketers learn the best tactics and strategies to grow their businesses. Prior to Klaviyo she held positions on both agency and in-house marketing teams. When she's not writing the latest ebook or blog, Alicia can be found producing marketing videos.
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