Downloadable ebook

Your guide to user-generated content

Why UGC matters, where to find it, and how to use it to build lifelong relationships with customers

Discover the power of user-generated content.

More than any other kind of marketing, user-generated content, or UGC, allows you to talk with your customers, rather than at them.

It’s “a key part of the two-way communication that we have with our consumers, thanks to technology and social media,” explains italist CEO Diego Abba.

But collecting UGC and effectively using it in your marketing strategy isn’t always as easy as it’s made out to be.

Interested in how top brands like italist as well as Wild One, Credo Beauty, Parade, Outdoor Voices, and Latico Leathers are collecting and leveraging user-generated content?

Download the guide to find out more about:

  • The types of UGC
  • Places to find UGC
  • Ways to incorporate UGC into your marketing strategy
  • Best practices for collecting and using UGC
  • Brand examples

Building a strong team of promoters from the get-go means securing and ensuring the power of word of mouth—one of the strongest tools of loyalty.

Diego Abba
CEO at italist