Multi-Channel Marketing Made Easy: Insights on Demand With Klaviyo’s Reports Library

Data can be difficult. Not only does it take time to sort through and review, but it also takes a bit of expertise to understand properly. 

If analyzing data is new to you, then trying to identify where drop offs are happening in your marketing funnel or even how your email and SMS campaigns compare may feel like an exhausting trudge through murky, mucky water. 

But getting a grip on your data can be easier than you may think. 

You caught wind of the Reports Library during the recent Klaviyo Product Event. Now, learn how it can serve as your data survival guide and help you easily navigate a clear, less arduous, path towards growth.

Analytics and reporting aren’t optional 

Have you ever stared at a spreadsheet or a report and thought, “Where do I go from here?” 

If so, you’re in good company. Percentages and decimal points can run circles around even the most knowledgeable of analysts.

But clearly understanding what is and isn’t working for your business is paramount to your success. So even if you’re short on time or data just isn’t your jam, unfortunately it’s one of those pesky tasks that needs to be part of your daily routine.  

The trick is to sort through it efficiently, while getting the answers you need to make informed and impactful business decisions.

Imagine how devastating it would be to miss out on an opportunity to increase your sales or create a better customer experience across email and SMS, all because you weren’t looking at your data in the right way.         

Introducing the Reports Library 

Your data doesn’t have to be daunting anymore, thanks to the Reports Library.

Maybe you’re part of a lean marketing team and you don’t have the resources to sort through, much less analyze, your metrics. Or you’re just getting started and you’re unsure what questions you should ask. 

Either way, the Reports Library helps make your data more approachable. And interestingly, it does so by not starting with your actual data. 

Instead, the tool will present you with common questions marketers ask so you can pick out exactly what you want a report to show you. 

When you start with the question you want answered, you’ll get more context around the metrics you’re reviewing and be able to make conclusions about your data, faster.

Klaviyo relied on expertise from ecommerce leaders, customer interviews, and anonymized insights from thousands of brands like yours—think similar size, profit, and industry—to bring you a collection of pre-built reports that’ll help you easily uncover where your greatest opportunities for growth lie.

Use the Reports Library to send smarter multi-channel messages

Information is power. The more information you have, the better you can understand what’s working and what’s not for your business. Then, you can use it to make decisions that will positively affect your marketing strategy and the messages you send. 

Here are some ways the Reports Library can help you make smarter decisions, backed by data: 

  • Eliminate the guesswork. You no longer need to use the trial-and-error method when trying to build a custom report that shows you valuable data. The Reports Library’s collection of pre-built reports will source the data you need to find the answers you’re looking for, saving you time and staving off needless headaches. 
  • Discover insights that can help you grow. It’s easy to fall into a pattern, or just do what feels comfortable. But with data, if you continuously run the same reports, then you might miss out on insights that other (possibly unforeseen) combinations of metrics can provide. That’s why the Reports Library shows you questions from other marketers just like you—learn what’s valuable to understand about your business from other members of your entrepreneurial community. 
  • Learn how to be more data savvy. Speaking about learning, the Reports Library will teach you how to build reports based on the questions that are most important to you. Start by choosing where you want to dig in—into your messages, a specific marketing channel, or your business at large—and then note what relevant data the tool pulls in. Over time, you’ll become a reporting pro.    
  • View your email and SMS data together. With pre-built, multi-channel report templates, you can quickly and accurately attribute what channel and what message resonates best with your audience. When you review your email and SMS data from a single source, you can confidently identify which channel was responsible for someone’s purchase or interaction with your brand. 

With a little help from the Reports Library, you can quickly uncover the insights you need to take your business where you want it to go.

Data can improve how you build customer relationships

Your personal success and happiness is due, in large part, to the relationships you build over the course of your life. Business is similar in that regard—your relationships with your customers make all the difference. 

Think of it like this: If a loved one told you the way you’re communicating with them is hurting your relationship, you’d try to make improvements that better suited the two of you, right? 

Your data can essentially pinpoint where your communication gaps with your customers lie and where you need to make changes. 

When you understand what your data is telling you about the performance of your business, the messages you send, or the marketing channels you choose to use, you can make smarter decisions that ultimately translate to stronger customer relationships. 

Learn how to unite your email and SMS strategies so you can create strong connections with your customers.

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