12 Father’s Day marketing examples to inspire your next campaign
The American government didn’t officially recognize Father’s Day until 1972.
Mother’s Day, by contrast, became an official US holiday in 1914—which means Father’s Day marketing has had 58 years of catching up to do.
The disparity between both holidays isn’t just abstract, either—it also means differences in money spent. While stereotypical Father’s Day gifts are predominantly functional (such as power tools or golf clubs), mothers tend to receive more symbolic and emotional gifts (such as flowers or cards) on their respective holiday.
Typically, more discretionary dollars are available for symbolic gifts (you can’t have too many flowers) than functional ones (you don’t need more than one leaf blower), according to Fast Company.
But times are changing, and consumer buying habits are coming along for the ride.
Our ideas of fatherhood—and masculinity—have expanded beyond the traditional role of breadwinner and passive “babysitter” of their own children. Fathers are now spending triple the time on child care than their grandfathers did.
If your brand is focused on a father-identifying customer demographic or your products aren’t gender-specific, you may have an opportunity to rethink how you’ve tackled Father’s Day marketing in the past.
Here are 12 sources of inspiration to help you imagine your next Father’s Day email or SMS campaign outside the box.

1. Jeni’s Splendid Ice Cream offers an easy way to opt out
Just like Mother’s Day, Father’s Day may be a holiday that stirs up feelings of loss and distress—which means Father’s Day marketing communications may be triggering for some of your audience.
A Father’s Day opt-out campaign empowers you to recognize difficult emotions and acknowledge people as, well, people—not just potential sources of revenue for your brand.
To make up for anyone who may have missed their opt-out email, Jeni’s Splendid Ice Creams offers another option to opt out directly with this sign-up form.
