Customer service
B2C customer service is a critical part of the modern customer journey, and it includes an intricate web of interactions that shape brand perception, loyalty, and lifetime value. Explore how leading brands are reimagining customer service across digital and physical touchpoints, turning everyday interactions into opportunities for deepening relationships. Learn strategies for mapping, measuring, and optimizing customer service to create seamless experiences that drive satisfaction, retention, and sustainable growth in an increasingly competitive marketplace.
Customer service
Marketing to Gen Z: what brands need to knowJul 11, 2025
Learn how to market to Gen Z with actionable and timely insights from Klaviyo’s CMO, Jamie Domenici.
Customer service
Why brands love Klaviyo Customer HubJun 12, 2025
See 3 reasons marketers, engineers, and customers love Klaviyo Customer Hub with smoother logins, better data, and fully personalized experiences.
Customer service
2025 restaurant marketing trendsMay 13, 2025
Discover 4 data-backed retention marketing strategies for restaurants in 2025. Boost loyalty, increase spend, and thrive through economic uncertainty.
Customer service
Motherhood meets marketingMay 9, 2025
This Mother’s Day, meet six inspiring founders and executives who are building brands and raising families—at the same time.
Customer service
7 strategies for tariffsApr 23, 2025
7 concrete steps brands can take to take advantage of the 90-day pause on reciprocal tariffs—from pricing tests to supply chain shifts and tech efficiencies.
Customer service
How smart brands actually growApr 18, 2025
Acquisition is harder and ads cost more—so how do smart brands keep growing? Learn how customer value optimization (CVO) helps you turn first-time buyers into loyal, high-value customers.
Customer service
Your consumer lifecycle marketing guideMar 27, 2025
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Customer service
Why Klaviyo built the CRM for B2CFeb 20, 2025
Learn about the history of CRM software and how Klaviyo changed the game by introducing the first CRM designed specifically for B2C businesses.
Customer service
What is an ecommerce CRM? Feb 20, 2025
An ecommerce CRM is a tool designed for the needs of an ecommerce business, like maintaining customer profiles, order history, and more.