A step-by-step guide to integrating email & SMS
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.

Discover how cross-channel marketing and the rise of SMS shaped BFCM 2025. Learn why email + text orchestration drove record engagement, efficiency, and revenue.

AOV stayed strong during BFCM 2025 despite rising prices. Learn why average order values held steady, what drove pricing power, and how brands can protect margins.

BFCM 2025 proved brands don’t need deep discounts to win. Discover how data-driven incentives, personalization, and smarter pricing strategies drove record sales.

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Boost your holiday sales with 6 Christmas email marketing ideas and real examples to help your brand stand out, engage shoppers, and drive revenue.

Gmail’s new updates are here: see what changed, why it matters, and how marketers can adapt ahead of BFCM.

We’ve marked this calendar with 150+ dates marketers need to know for 2025: holidays, seasonal promotions, and even quirky celebrations like National Cookie Day.

Marketers are right to be cautious right now. The Texas settlement has sparked more questions than clarity—but that’s exactly why taking a compliance-first approach still matters.

Google’s RCS Roadshow and Klaviyo are shaping the future of mobile marketing with AI-powered personalization and trusted, interactive messaging.

Discover 6 key factors to choose the best SMS marketing platform covering integrations, compliance, AI, and pricing to power smarter customer journeys.

Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.

New Year’s may be your last chance at a sale—but it’s also an opportunity to collect customer data for next year. Here are 7 marketing ideas to close out the year with more revenue.

Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.
Explore Klaviyo's library of resources to help you build smarter digital relationships
Learn how leading brands orchestrate email and SMS channels effectively to deliver the right message through the right medium at the right time.
Unlock sustainable revenue growth through SMS with proven strategies and best practices drawn from thousands of successful businesses. Learn how to build and optimize your SMS program.
Drawing from thousands of successful businesses, discover core principles and actionable best practices that will help you craft an effective email program that drives sustainable growth and revenue.