Maria is a seasoned digital marketing leader with 10 years of experience driving retention and growth for direct-to-consumer brands through email, SMS, and integrated lifecycle marketing. She specializes in turning customer insights into scalable digital strategies that improve engagement, conversion, and long-term value.
As a senior SMS digital strategist at Klaviyo, Maria partners with brands—from fast-growing challengers to household names—to optimize their messaging strategies and unlock stronger performance across the customer journey. Her work focuses on aligning data, personalization, and channel strategy to deliver measurable results.
Previously, Maria served as director of retention for OMI WellBeauty and JVN Hair, where she led end-to-end email, SMS, and direct marketing programs. In these roles, she built high-impact retention engines that strengthened brand loyalty, improved customer lifetime value, and supported rapid business growth.
