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Lizzie Davey

Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specializes in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey
Apr 30, 2026
WhatsApp lead gen: Click-to-WhatsApp ads & auto-replies
WhatsApp lead generation that converts: use Click-to-WhatsApp ads to turn paid social into high-intent conversations and lower acquisition costs.
Lizzie Davey
Feb 16, 2026
Why choose Klaviyo for WhatsApp marketing?
Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.
Lizzie Davey
Oct 29, 2025
8 WhatsApp marketing best practices
Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.
Lizzie Davey
Oct 29, 2025
WhatsApp marketing software: what to look for
Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.
Lizzie Davey
Aug 28, 2025
Singles' Day marketing ideas
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Lizzie Davey
Aug 7, 2025
Marketing attribution challenges for B2C businesses
Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.
Lizzie Davey
Aug 7, 2025
Single touch vs. multi-touch attribution
Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.
Lizzie Davey
Jun 23, 2025
WhatsApp vs. SMS vs. Email
Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.
Lizzie Davey
May 15, 2025
Combine SMS and email marketing
Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.