Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specializes in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey

Feb 16, 2026

Why choose Klaviyo for WhatsApp marketing?

Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.

Lizzie Davey

Oct 29, 2025

8 WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Lizzie Davey

Oct 29, 2025

WhatsApp marketing software: what to look for

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

Lizzie Davey

Aug 28, 2025

Singles' Day marketing ideas

Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.

Lizzie Davey

Aug 7, 2025

Marketing attribution challenges for B2C businesses

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Lizzie Davey

Aug 7, 2025

Single touch vs. multi-touch attribution

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Lizzie Davey

Jun 23, 2025

WhatsApp vs. SMS vs. Email

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

Lizzie Davey

May 15, 2025

Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

Lizzie Davey

Mar 12, 2025

Demographic segmentation explained + 7 examples

How to group people based on their personal context to build better relationships and deliver campaigns that resonate.