Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specialises in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey

17 Sept 2026

9 Boxing Day marketing ideas

Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Lizzie Davey

16 Sept 2026

Singles' Day marketing ideas

Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas.

Lizzie Davey

12 Aug 2026

Ecommerce analytics & performance optimisation

Measuring performance is step one—discover how ecommerce analytics can help you capture more data and shorten time to impact.

Lizzie Davey

10 Aug 2026

Ultimate guide to discount pricing strategies

Discover the benefits of a Discount Pricing Marketing Strategy powered by automations : activate, reengage and convert customers throughout the lifecycle

Lizzie Davey

6 Aug 2026

Combine SMS and email marketing

Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.

Lizzie Davey

16 Jun 2026

Ecommerce search optimisation: 9 SEO strategies | Klaviyo UK

Ecommerce websites face specific challenges for winning search rankings and traffic. Dive deeper with these top SEO tips you can put into action right now

Lizzie Davey

16 Jun 2026

WhatsApp lead gen: Click-to-WhatsApp ads & auto-replies

WhatsApp lead generation that converts: use Click-to-WhatsApp ads to turn paid social into high-intent conversations and lower acquisition costs.

Lizzie Davey

16 Jun 2026

WhatsApp marketing software: what to look for

Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.

Lizzie Davey

15 Jun 2026

How ecommerce brands can avoid these common AI pitfalls

Discover the common AI pitfalls for ecommerce businesses and customer relationships—and how to fix them.