Lizzie Davey

Lizzie Davey is a freelance content writer and strategist from Brighton who specialises in in-depth, research-driven articles and content assets for industry-leading SaaS brands. She has over a decade of experience in SEO, thought leadership, email, and content strategy.

Posts by this author

Lizzie Davey

24 Feb 2026

Email marketing benchmarks 2026

How does your email marketing performance compare? Get the average email open rate, click rate, and conversion rates for your industry.

Lizzie Davey

16 Feb 2026

Why choose Klaviyo for WhatsApp marketing?

Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.

Lizzie Davey

24 Oct 2025

WhatsApp marketing best practices

Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.

Lizzie Davey

18 Oct 2025

20 January marketing ideas to jump-start 2027

Kick start your 2027- with a January marketing campaigns. 20 ideas to and drive customer engagement as the New Year begins from Klaviyo

Lizzie Davey

11 Aug 2025

Marketing attribution challenges for B2C businesses

Learn how to overcome common marketing attribution challenges, from fragmented data to last-click bias, and unlock clearer insights across channels.

Lizzie Davey

11 Aug 2025

Single touch vs. multi-touch attribution

Learn the difference between single-touch and multi-touch attribution models and how B2C marketers can use unified data to uncover what really drives conversions.

Lizzie Davey

4 Aug 2025

10 Black Friday marketing tactics consumers love

Proven Black Friday marketing tactics that digital consumers love. Learn how strategies like countdown clocks and brand partnerships can help you.

Lizzie Davey

23 Jun 2025

WhatsApp, SMS and email - how smart brands combine them

Learn the difference between email, SMS, and WhatsApp. Discover their strengths, and how to combine them into one smart omnichannel strategy with Klaviyo.

Lizzie Davey

15 Nov 2024

Demographic Segmentation explained + 7 examples

Learn how to segment marketing across demographics with examples and strategies.