What Consumers’ 2020 Holiday Shopping Plans Look Like So Far

Last week, we sent out a survey to get a pulse of what consumers are planning around holiday shopping this year. 

We looked at when respondents plan to begin their holiday shopping, who has already started shopping, and how many people are looking for discounts. 

Here are the early indicators of what consumers’ 2020 holiday shopping plans will look like.

Holiday shopping timelines

Many consumers are unsure of when they’ll begin holiday shopping this year. One-quarter of all survey respondents answered that they don’t know when they plan to start their shopping.

With respect to respondents under 45, 30 percent plan to start their holiday shopping during Cyber Weekend this year. For respondents 45 and over, they plan to start shopping slightly earlier in the year, with 33 percent of respondents planning to start their holiday shopping in the fall. 

Summer shopping

Thirteen percent of the respondents above said that they plan to start their holiday shopping this summer. Of these respondents that plan to start shopping this summer, 73 percent have already purchased items to give as gifts during the holidays. 

Discount shopping

Of all respondents, most shoppers plan to look for discounts this summer for items that they plan to give as holiday gifts. Sixty percent of respondents under 45 and 50 percent of respondents 45 and over are planning to buy discounted items to give as gifts this summer.

In fact, of respondents that said that they plan to start holiday shopping this summer, 91 percent are planning to look for discounted items this summer to give as holiday gifts.

Final thoughts

While some shoppers are unsure of when they’ll begin holiday shopping this year, many are planning to get started this fall and summer. For shoppers planning to start their shopping this summer, they’re focused on looking for discounted items to give as gifts. 

Interested in more consumer shopping data? Check out what new essentials people are buying for the summer amid the pandemic.

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