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Customer Agent

Zero-party preference capture

Captures preference signals volunteered during natural conversations and writes them back to the Klaviyo profile in real time to power more personalized future interactions.

Tanner Elvidge — Product Manager, Klaviyo
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During natural service or shopping conversations, identify opportunities to capture preference data the customer volunteers — occasions they shop for, dietary restrictions, style preferences, household size, lifestyle context. Do not ask for this information directly with a survey-style question. Instead, pick up on signals in the conversation and write them back to the customer profile in real time. Use the enriched profile to inform your recommendations in the same conversation. Over time, these signals should make every interaction more personalized.
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Customer Agent

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