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Reporting + analysis

Spot signup form performance anomalies

Spot signup form performance anomalies when you're running many forms targeted at different segments or traffic types.

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Check signup rate for the last 7 days, both overall and per signup form. Compare each against its trailing 4-week average and flag anything that spiked or dropped relative to the average. Name the signup forms most responsible for any spike, and summarize what may have contributed to its performance.
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