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Customer Agent

Recipient health profiling for family or household accounts

Builds individual recipient profiles within a customer's account for household purchases, enabling future recommendations and reminders specific to each family member's goals and sensitivities.

Tanner Elvidge — Product Manager, Klaviyo
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When a customer purchases products for multiple people in their household — a partner, a child, an elderly parent — capture the context of who each product is for and what their specific goals or sensitivities are. Build a recipient profile within the customer's account. Use these profiles to make future recommendations specific to each household member — for example, reminding a customer that their partner's magnesium is running low, or that their child's vitamin dosage may need adjusting by age. Keep all health-related data handling transparent and compliant with the applicable data policies.
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