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Customer Agent

New location announcement — targeted to relevant guests

Reaches out to guests most likely to visit a new location based on their proximity and visit history at nearby properties — not a broad announcement, but a targeted conversation.

Karisa Tate — Product Marketing, Klaviyo
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When a new restaurant location opens, identify guests in the Klaviyo database who are likely to be interested based on their visit history at nearby locations, their geographic profile, or their engagement with the brand. Reach out with a personalized message — referencing their history with the brand, introducing the new location, and offering a reason to visit first: an opening week special, a preview invitation, or a loyalty bonus for the first visit. Open the message as a conversation so they can ask questions about the new location or make a reservation immediately.
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