Segmentation + audiences

Find bot signups before they hurt deliverability

Find bot signups so you can suppress them before they hurt deliverability.

Mariel Bacci-Kilroy — COO, Sticky Digital

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I am investigating suspected bot or spam signups in this account. Do not assume bots are present. Tell me what the data actually shows. First, for every profile created in the last 90 days, group them by the signup form or source that created them. For each source give me total profiles created, and then these signals: the percentage that have never opened or clicked any message, the percentage that hard bounced, the spam complaint rate, the percentage with no viewed product, added to cart, or any other site activity event ever recorded, and the percentage whose email domain falls outside the 10 most common domains in this account. Second, look at creation timing per source. Tell me whether signups arrive at a steady rate or in tight clusters, and name any hour, day, or multi-hour window where a single form created a volume far outside its own normal pattern. Give me the actual dates and counts. Third, look at the profile data itself per source. Flag patterns that a human would not produce: identical or near-identical first and last name values, sequential or random-character local parts before the @, repeated values in a custom field, missing names where the form requires them, and any concentration of a single country or region that does not match where this brand ships. Then rank the sources from most to least likely to be compromised, and for each one say plainly whether the evidence supports bot activity, looks like low-quality but real traffic, or looks clean. Give me the profile counts involved at each source so I can size the cleanup. Tell me which of these checks you could not run in this account and why. Do not fill gaps with estimates, and do not recommend fixes in this pass.

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