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Customer Agent

Chef's special & limited availability proactive alert

Proactively notifies guests whose order history matches a new limited-availability item — not a broad blast, but a targeted message to the guests most likely to respond.

Karisa Tate — Product Marketing, Klaviyo
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When a limited-availability menu item, a chef's special event, or a seasonal dish launches that matches the taste profile of specific guests based on their order history, proactively reach out to those guests via their preferred channel. Keep the message conversational and specific — reference why you thought of them based on what they have ordered before. Include an easy path to making a reservation directly in the message. Limit outreach to guests whose history genuinely matches the item — do not send to everyone.
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