What's new

Ground agent responses in real shopper data — use built-in profile tools to read order history, segment membership, and predictive analytics during any conversation.

Get an always-on marketing expert that analyses your performance, audits your flows and campaigns, and drafts messages grounded in your real account data — use Composer to surface your next best move and act on it in minutes.

Show personalised messaging, promotions, and CTAs directly on your Shopify storefront — create content blocks in Customer Hub, then drop them into your theme without touching code.

Match your sign-up forms exactly to your brand's look and feel — use custom CSS to control line height, letter spacing, element spacing, and right-to-left text directly in the forms editor.

Automate agent setup, pull conversation data, and embed Customer Agent into custom surfaces — use the new public REST API to configure, monitor, and run your agent programmatically.

Run multiple regional Klaviyo accounts from a single global Instagram — connect one Instagram to all your Klaviyo accounts with Social Marketing.

Turn support conversations into first-party data — use Profile Enrichment to capture shopper preferences and intent as profile properties in real time.

Move design assets to your media library without leaving Figma — export single or multiple items, name them on the fly, and switch between connected Klaviyo accounts.

Give shoppers a seamless mini-cart experience with personalised product recommendations — enable Cart in Customer Hub to surface upsells and increase average order value.

Compare flow performance across channels and time periods — use the new Flow Analytics dashboard to track revenue, conversions, and deliveries with period-over-period insights.

Track browse, cart, and checkout behaviour from Olo Serve ordering sites — add the Klaviyo tag in Google Tag Manager to capture guest activity and trigger abandonment flows.

Show in-app forms only when event properties match specific values — add an event property filter to your display triggers for more precise, contextual targeting.

Get answers about your Klaviyo marketing performance without leaving Shopify — ask Sidekick about campaigns, flows, and segments, then deep-link back to Klaviyo to act.

Reach guests who book through OTAs and keep reservation data accurate as changes happen — use real-time reservation sync to trigger check-in, mid-stay, and post-stay flows on the right dates.

Send personalised product recommendations via SMS using real-time catalog and customer data.

Capture WhatsApp opt-ins at checkout when shoppers are most likely to subscribe — enable WhatsApp consent alongside SMS in your Magento 2 integration settings. [Learn more](https://help.klaviyo.com/hc/en-us/articles/360058698511)

Skip the hassle of buying a WhatsApp number from a third-party provider — get one directly in Klaviyo and start sending faster.

Respond to suspected credential exposure in seconds without deleting your keys — disable and re-enable API keys directly from settings.

Shorten the path from notification to conversion — add up to 3 action buttons that open your app or deep link to a specific screen.

Serve any shopper in their native language without duplicating your agent setup — configure once and let Customer Agent respond automatically in whatever language customers write.

Update multiple language settings at once instead of one by one — add or remove locales in bulk from the Smart Translations modal.

See guest, reservation, and loyalty metrics in one place without building custom reports — view pre-built dashboards that appear automatically based on your restaurant or hotel integrations.

Capture WhatsApp subscribers at checkout when purchase intent is highest — enable WhatsApp consent collection in your WooCommerce integration settings.

Manage translation terminology at scale — import hundreds of glossary terms via CSV instead of adding them one by one.

Design email templates with AI tools like Claude or ChatGPT and land on clean, editable drag-and-drop templates in Klaviyo — use the new MCP Server tools to skip the HTML handoff.

Collect richer zero-party data and merge phone-only profiles with existing email profiles — use new question types, longer messages, rich formatting, and video support in WhatsApp and SMS automations.

Strengthen brand trust and email deliverability with cleaner link URLs — set up a dedicated click-tracking domain directly in account settings.

Protect your transactional and service email reputation from marketing volume fluctuations — set up separate branded sending domains for each send type.

Drive loyalty engagement with real-time reward data and automated offer distribution — sync Punchh rewards to profiles and trigger countdown flows based on expiration dates.

Optimise push notification performance — create A/B tests in Flow Builder to compare titles, body copy, and push behaviour, then pick winners based on engagement rate.

Personalise onsite content more easily — Use the profile picker in Customer Hub to quickly add profile properties to content blocks without manual setup.

Expand Customer Hub integrations without custom builds — Surface approved partner events for WISMO, returns, loyalty, and subscriptions so more onsite experiences work with the tools already in your stack.

Create more engaging onsite experiences — Show multi-scroll personalised banners with deeper targeting to surface more relevant messages to each shopper.

Send timely food-ready updates that drive more orders — Use Toast’s new Prepared Order event to notify guests when orders are ready and promote relevant add-ons.

Show the right onsite content on the right pages — Target Customer Hub content blocks by URL rules to create more relevant shopping experiences and reduce misplaced messaging.

Build more flexible in-app experiences for developers — Use native SDK hooks to track when forms are shown, dismissed, or clicked and trigger custom app actions.

Create less disruptive in-app experiences — Use flyout forms to slide messages into mobile apps while keeping the rest of the screen usable.

Track push performance more reliably — Automatically add UTM parameters to deep links in new push campaigns and flow messages to reduce errors and improve reporting.

Build more personalised Shopify promotions — Allow Klaviyo-generated coupons to stack with other discounts at checkout for more flexible, tailored offers.

Power more custom iOS app experiences — Enable background processing for standard push notifications so your app can refresh data or run tasks when a notification is delivered.

Diagnose warehouse sync issues without support — View in-product logs and run-level errors to identify permissions, schema, firewall, timeout, or data quality problems faster.

Scale location-based messaging with less setup — Import, pause, and manage up to 5,000 geofences to speed onboarding and support more retail locations.

Troubleshoot warehouse sync errors faster — Download row-level error reports and view clearer run statuses to fix data quality issues without extra back-and-forth.

Reach every shopper on their preferred channel — Include WhatsApp in Channel Affinity to automatically optimise message delivery across email, SMS, push, and WhatsApp.

Make smarter merchandising decisions faster — Analyse category-level revenue, orders, and engagement trends to spot opportunities without manually aggregating product data.

Organise email templates faster — Create folders, nest folders, and bulk-move templates to keep your library clean and easy to navigate.

Sign up and log in with less friction — Use Google credentials to access Klaviyo securely without creating or managing a separate password.

Expand what you can build with Klaviyo’s latest APIs — Power geofencing, drag-and-drop templates, two-way conversations, omnichannel campaigns, translations, and custom objects programmatically.

Start more WhatsApp conversations from anywhere — Generate pre-filled Click to Chat links in Klaviyo so visitors can launch a WhatsApp conversation with a single tap.

Support shoppers on WhatsApp inside Zendesk — Sync WhatsApp conversations into Zendesk and surface Klaviyo profile details in a sidebar so support teams can resolve issues with more context.

Resolve more WhatsApp conversations with AI — Support automated customer service on WhatsApp with Customer Agent.

Enable native barcodes across more channels — Generate Code 128 barcodes with the new {% barcode %} tag in email, MMS, RCS, and WhatsApp using profile, event, static, or coupon data.

Speed up filtering and reduce mistakes with auto-complete — Select recent custom object property values from suggestions in segments, templates, and flows instead of typing them manually.

Fix bulk import issues faster — Download detailed error reports for SFTP uploads and list imports to quickly identify skipped rows, correct problems in bulk, and re-upload with confidence.

Recover more hotel revenue with no-code onsite tracking — Install Klaviyo’s Google Tag Manager template in Guesty, Cloudbeds, or Mews booking engines to capture key browsing and checkout events without custom Javascript.

Turn favourites into more revenue-driving messages — Trigger price drop and low stock flows from favourited products to capture high-intent demand at the right moment.

Automate onsite campaigns without manual updates — Schedule Customer Hub content blocks to launch, change, or disappear at specific times so messaging stays timely and relevant.

Personalise website experiences for every shopper — Surface tailored content, recently viewed products, order history, and AI-powered support in one self-serve hub.

Drive more personalised loyalty marketing from Klaviyo — Create Thanx offers from lists or segments and sync reward data into profiles in real time to power smarter targeting and expiry-based flows.

Speed up form creation and keep branding consistent — Save reusable content blocks once and drag them into sign-up forms whenever you need them.

Keep Wix catalogue experiences working seamlessly — Support V3 catalogues in Klaviyo so customers can continue using product data in flows and catalogue-driven experiences as Wix migrates sites.

Dedicated IP self-serve visibility — View IP addresses and warming progress directly in Klaviyo without needing to contact Support.

Grow WhatsApp subscribers at checkout — Collect marketing and transactional WhatsApp consent on Shopify checkout, thank you, and order status pages, including alongside text consent in a single form.

Build emails in Canva and send them to Klaviyo in one click — Export Canva email designs directly to your Klaviyo Template Library as HTML templates for a faster creation workflow.

Gain self-serve visibility into account activity — Track actions taken in your account with the new Activity Log to improve control, reduce confusion, and speed up troubleshooting.

See the impact of audience optimisation more clearly — View removed profiles and measure unsubscribe reduction, recipient removal, and campaign-level performance across optimised sends.

Make every AI reply sound on-brand and escalate correctly — Set natural-language guidance for brand context, tone, style, and handoff rules so Customer Agent responds more accurately and consistently.

Save time while building and scheduling forms — Undo or redo edits instantly and schedule forms directly from the editor without jumping back to the forms list.

Personalise onsite messaging for every shopper — Show dynamic banners based on visitor identity, segment membership, language, and visibility rules to drive more relevant storefront engagement.

Personalise restaurant messages with richer menu data — Use Toast menu item details like images and SKUs in dynamic messages and updated flow templates to create more relevant customer experiences.

More flexible email editing — Add pure HTML directly into Table and Split block cells to simplify custom coding and prepare for the move away from Source Code in text-based blocks.

Handle more support volume with AI on email — Resolve customer questions automatically across the highest-volume service channel, now fully available in GA.

Understand Personalised Send Time performance more clearly — View send time distributions, see time window details in analytics, and filter campaigns using Personalised Send Time more easily.

Get higher-quality image edits with more control — Choose between faster Standard and more powerful Pro models in Image Remix to match speed and output quality to the task.

Improve list health without risking valuable customers — Review and suppress truly inactive, low-value profiles using proactive recommendations based on sunset flow criteria.

Expand campaigns into omnichannel with less work — Clone any single-channel campaign directly into the omnichannel canvas while preserving key settings and making it easy to add follow-up touchpoints.

Preserve high-intent shopper data during migration — Import favourites from Swym, Wishlist King, or CSV files so brands can switch to Customer Hub without losing valuable wishlist activity.

Deflect repetitive loyalty tickets automatically — Answer points and rewards questions across webchat, text, email, and WhatsApp while linking customers to their loyalty portal.

Deliver better localised product experiences — Render static product blocks with the right language, currency, URL, and market data for each recipient automatically.

Collect richer zero-party data through guided conversations — Route customers down different paths based on their keyword or question responses to personalise messaging and improve engagement.

Make form buttons stand out more clearly — Add customisable drop shadows to buttons in Forms and Back in Stock triggers to improve visibility and polish with less design effort.

Reduce subscription support volume automatically — Guide customers to self-service subscription actions and answer policy questions across webchat, text, email, and WhatsApp.

Resolve Toll-Free registration issues faster — Show rejection reasons in-app and require EIN for new submissions to improve transparency, speed up fixes, and stay compliant.

Resolve customer issues faster with AI-powered replies — Surface suggested responses based on past tickets so agents can review, edit, and send answers in seconds.

Unlock richer CRM-powered personalization — Sync up to three Salesforce objects and consolidate Leads, Contacts, Accounts, and Opportunities into unified Klaviyo profiles.

Track WhatsApp performance — Apply UTM tags at the account or message level to see how WhatsApp drives traffic and conversions alongside your other channels.

Reach global audiences — Send multilingual campaigns and flows from a single setup to engage customers in their preferred language.

Deliver localised WhatsApp opt-ins — Create language-specific Double Opt-In templates to ensure subscribers receive confirmation messages in their preferred language.

Handle returns without leaving Helpdesk — Initiate and track returns directly in the ticket view to resolve issues faster and reduce tab-switching for agents.

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

Capture every support interaction in Helpdesk — Log phone calls and send outbound emails to create tickets, giving merchants a fuller view of the customer journey.

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

Track app performance — View listing traffic, installs, API health, and active accounts to optimise engagement and troubleshoot faster.

Route tickets with precision using customer data — Create custom routing rules based on any profile or issue detail to streamline workflows and support team efficiency.

Optimise Customer Hub performance with new insights — Track content block clicks, CTR, and top favourited products to fine-tune engagement and boost revenue.

Give support reps the context they need — Display up to 5 key profile properties on each ticket to personalise responses and resolve issues faster.

Resolve tickets faster — See the customer’s issue, what Customer Agent tried, and next steps—all in one view to save time and avoid duplicate work.

Re-engage high-intent buyers for BFCM — Use the new Unsuppression feature to restore consented, active profiles and boost send volume ahead of BFCM 2025.

Build smarter segments faster — Use the new in-app Segment Library to instantly create proven, high-impact segments in just two clicks.

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

Boost subscriber quality on WhatsApp — Send a confirmation message first, then a final opt-in, aligning with GDPR best practices and reducing list churn.

Connect Klaviyo to ChatGPT — New Developer Mode connector lets Pro users access Klaviyo data and actions directly in ChatGPT.

Track WhatsApp button clicks — Click events now fire when subscribers tap URL buttons in WhatsApp templates.

View all channel results in one place — The new Omnichannel Campaigns Performance Page shows total and message-level metrics across email, SMS, WhatsApp, and more.

Edit images with AI in seconds — Use the new Remix button in the email editor to transform any image with Gemini 2.5 Flash, now available in in-app forms and WhatsApp editors.

Showcase more in one send — WhatsApp carousels let you include multiple images, CTAs, and quick replies.

Sync profiles from your data warehouse — Natively import customer data from Snowflake and BigQuery for bi-directional syncing without custom pipelines.

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.

Optimise forms across devices — No more toggling—preview both views simultaneously in the editor.

Grow profiles without interruption — Relaxed API validation ensures more emailable profiles are successfully created.

Navigate faster — New layout is now available in every Klaviyo account—check it out today!

Edit images with AI in seconds — Use the new Remix button in the email editor to transform any image with Gemini 2.5 Flash.

Connect AI tools to Klaviyo — Use the new MCP Server to pull metrics, create content, and automate workflows from tools like Cursor and Claude.

Optimise multichannel targeting via APIs— Predict each profile’s likelihood to engage via Email, SMS, or Push, and tailor sends accordingly in segments and flows.

Formerly the integration directory, our brand new experience empowers you to seamlessly discover and connect powerful apps, unifying your data and unlocking new growth opportunities.

Increase reliability and scale — The new Event Pipeline, built on Apache Kafka, boosts platform speed and data resilience for peak moments.

Create stronger passwords with ease — New visual strength indicators and a 12-character minimum help users build secure passwords that meet industry standards.

Power smarter flows with dynamic data — Return outputs from sources outside Klaviyo within a flow, enabling weather-based content, AI-generated copy, and more.

Boost account security — Get personalised, actionable recommendations like enforcing MFA and removing inactive users to reduce risk without extra hassle.

Secure your account — Users now see alerts for unfamiliar login locations, helping them spot and act on potential account breaches fast.

Install Klaviyo in Expo apps — Add our React Native SDK without writing any native code.

Enable AI clients to interact with your Klaviyo data through a seamless integration with Klaviyo’s APIs.

Unlock product insights via OAuth — Access Product Analysis in Catalogue Insights with OAuth-branded integrations to expand visibility and overcome past data limitations.

See a timeline of changes to your account’s attribution settings.

Build personalized experiences in flows with custom code and pre-built actions that support Python and Node.js, now available in the flows editor.