What's new

Ground agent responses in real shopper data — use built-in profile tools to read order history, segment membership, and predictive analytics during any conversation.

Get an always-on marketing expert that analyses your performance, audits your flows and campaigns, and drafts messages grounded in your real account data — use Composer to surface your next best move and act on it in minutes.

Match your sign-up forms exactly to your brand's look and feel — use custom CSS to control line height, letter spacing, element spacing, and right-to-left text directly in the forms editor.

Show personalised messaging, promotions, and CTAs directly on your Shopify storefront — create content blocks in Customer Hub, then drop them into your theme without touching code.

Run multiple regional Klaviyo accounts from a single global Instagram — connect one Instagram to all your Klaviyo accounts with Social Marketing.

Automate agent setup, pull conversation data, and embed Customer Agent into custom surfaces — use the new public REST API to configure, monitor, and run your agent programmatically.

Turn support conversations into first-party data — use Profile Enrichment to capture shopper preferences and intent as profile properties in real time.

Move design assets to your media library without leaving Figma — export single or multiple items, name them on the fly, and switch between connected Klaviyo accounts.

Give shoppers a seamless mini-cart experience with personalised product recommendations — enable Cart in Customer Hub to surface upsells and increase average order value.

Compare flow performance across channels and time periods — use the new Flow Analytics dashboard to track revenue, conversions, and deliveries with period-over-period insights.

Track browse, cart, and checkout behaviour from Olo Serve ordering sites — add the Klaviyo tag in Google Tag Manager to capture guest activity and trigger abandonment flows.

Show in-app forms only when event properties match specific values — add an event property filter to your display triggers for more precise, contextual targeting.

Get answers about your Klaviyo marketing performance without leaving Shopify — ask Sidekick about campaigns, flows, and segments, then deep-link back to Klaviyo to act.

Reach guests who book through OTAs and keep reservation data accurate as changes happen — use real-time reservation sync to trigger check-in, mid-stay, and post-stay flows on the right dates.

Send personalised product recommendations via SMS using real-time catalog and customer data.

Capture WhatsApp opt-ins at checkout when shoppers are most likely to subscribe — enable WhatsApp consent alongside SMS in your Magento 2 integration settings. [Learn more](https://help.klaviyo.com/hc/en-us/articles/360058698511)

Skip the hassle of buying a WhatsApp number from a third-party provider — get one directly in Klaviyo and start sending faster.

Respond to suspected credential exposure in seconds without deleting your keys — disable and re-enable API keys directly from settings.

Shorten the path from notification to conversion — add up to 3 action buttons that open your app or deep link to a specific screen.

Serve any shopper in their native language without duplicating your agent setup — configure once and let Customer Agent respond automatically in whatever language customers write.

Update multiple language settings at once instead of one by one — add or remove locales in bulk from the Smart Translations modal.

See guest, reservation, and loyalty metrics in one place without building custom reports — view pre-built dashboards that appear automatically based on your restaurant or hotel integrations.

Capture WhatsApp subscribers at checkout when purchase intent is highest — enable WhatsApp consent collection in your WooCommerce integration settings.

Manage translation terminology at scale — import hundreds of glossary terms via CSV instead of adding them one by one.

Design email templates with AI tools like Claude or ChatGPT and land on clean, editable drag-and-drop templates in Klaviyo — use the new MCP Server tools to skip the HTML handoff.

Collect richer zero-party data and merge phone-only profiles with existing email profiles — use new question types, longer messages, rich formatting, and video support in WhatsApp and SMS automations.

Protect your transactional and service email reputation from marketing volume fluctuations — set up separate branded sending domains for each send type.

Strengthen brand trust and email deliverability with cleaner link URLs — set up a dedicated click-tracking domain directly in account settings.

Drive loyalty engagement with real-time reward data and automated offer distribution — sync Punchh rewards to profiles and trigger countdown flows based on expiration dates.

Optimise push notification performance — create A/B tests in Flow Builder to compare titles, body copy, and push behaviour, then pick winners based on engagement rate.

Show the right onsite content on the right pages — Target Customer Hub content blocks by URL rules to create more relevant shopping experiences and reduce misplaced messaging.

Expand Customer Hub integrations without custom builds — Surface approved partner events for WISMO, returns, loyalty, and subscriptions so more onsite experiences work with the tools already in your stack.

Personalise onsite content more easily — Use the profile picker in Customer Hub to quickly add profile properties to content blocks without manual setup.

Create more engaging onsite experiences — Show multi-scroll personalised banners with deeper targeting to surface more relevant messages to each shopper.

Send timely food-ready updates that drive more orders — Use Toast’s new Prepared Order event to notify guests when orders are ready and promote relevant add-ons.

Build more flexible in-app experiences for developers — Use native SDK hooks to track when forms are shown, dismissed, or clicked and trigger custom app actions.

Create less disruptive in-app experiences — Use flyout forms to slide messages into mobile apps while keeping the rest of the screen usable.

Build more personalised Shopify promotions — Allow Klaviyo-generated coupons to stack with other discounts at checkout for more flexible, tailored offers.

Track push performance more reliably — Automatically add UTM parameters to deep links in new push campaigns and flow messages to reduce errors and improve reporting.

Power more custom iOS app experiences — Enable background processing for standard push notifications so your app can refresh data or run tasks when a notification is delivered.

Scale location-based messaging with less setup — Import, pause, and manage up to 5,000 geofences to speed onboarding and support more retail locations.

Diagnose warehouse sync issues without support — View in-product logs and run-level errors to identify permissions, schema, firewall, timeout, or data quality problems faster.

Troubleshoot warehouse sync errors faster — Download row-level error reports and view clearer run statuses to fix data quality issues without extra back-and-forth.

Reach every shopper on their preferred channel — Include WhatsApp in Channel Affinity to automatically optimise message delivery across email, SMS, push, and WhatsApp.

Make smarter merchandising decisions faster — Analyse category-level revenue, orders, and engagement trends to spot opportunities without manually aggregating product data.

Organise email templates faster — Create folders, nest folders, and bulk-move templates to keep your library clean and easy to navigate.

Sign up and log in with less friction — Use Google credentials to access Klaviyo securely without creating or managing a separate password.

Expand what you can build with Klaviyo’s latest APIs — Power geofencing, drag-and-drop templates, two-way conversations, omnichannel campaigns, translations, and custom objects programmatically.

Support shoppers on WhatsApp inside Zendesk — Sync WhatsApp conversations into Zendesk and surface Klaviyo profile details in a sidebar so support teams can resolve issues with more context.

Start more WhatsApp conversations from anywhere — Generate pre-filled Click to Chat links in Klaviyo so visitors can launch a WhatsApp conversation with a single tap.

Enable native barcodes across more channels — Generate Code 128 barcodes with the new {% barcode %} tag in email, MMS, RCS, and WhatsApp using profile, event, static, or coupon data.

Resolve more WhatsApp conversations with AI — Support automated customer service on WhatsApp with Customer Agent.

Speed up filtering and reduce mistakes with auto-complete — Select recent custom object property values from suggestions in segments, templates, and flows instead of typing them manually.

Fix bulk import issues faster — Download detailed error reports for SFTP uploads and list imports to quickly identify skipped rows, correct problems in bulk, and re-upload with confidence.

Turn favourites into more revenue-driving messages — Trigger price drop and low stock flows from favourited products to capture high-intent demand at the right moment.

Recover more hotel revenue with no-code onsite tracking — Install Klaviyo’s Google Tag Manager template in Guesty, Cloudbeds, or Mews booking engines to capture key browsing and checkout events without custom Javascript.

Automate onsite campaigns without manual updates — Schedule Customer Hub content blocks to launch, change, or disappear at specific times so messaging stays timely and relevant.

Personalise website experiences for every shopper — Surface tailored content, recently viewed products, order history, and AI-powered support in one self-serve hub.

Drive more personalised loyalty marketing from Klaviyo — Create Thanx offers from lists or segments and sync reward data into profiles in real time to power smarter targeting and expiry-based flows.

Grow WhatsApp subscribers at checkout — Collect marketing and transactional WhatsApp consent on Shopify checkout, thank you, and order status pages, including alongside text consent in a single form.

Dedicated IP self-serve visibility — View IP addresses and warming progress directly in Klaviyo without needing to contact Support.

Speed up form creation and keep branding consistent — Save reusable content blocks once and drag them into sign-up forms whenever you need them.

Build emails in Canva and send them to Klaviyo in one click — Export Canva email designs directly to your Klaviyo Template Library as HTML templates for a faster creation workflow.

Keep Wix catalogue experiences working seamlessly — Support V3 catalogues in Klaviyo so customers can continue using product data in flows and catalogue-driven experiences as Wix migrates sites.

Gain self-serve visibility into account activity — Track actions taken in your account with the new Activity Log to improve control, reduce confusion, and speed up troubleshooting.

Save time while building and scheduling forms — Undo or redo edits instantly and schedule forms directly from the editor without jumping back to the forms list.

Personalise onsite messaging for every shopper — Show dynamic banners based on visitor identity, segment membership, language, and visibility rules to drive more relevant storefront engagement.

Make every AI reply sound on-brand and escalate correctly — Set natural-language guidance for brand context, tone, style, and handoff rules so Customer Agent responds more accurately and consistently.

See the impact of audience optimisation more clearly — View removed profiles and measure unsubscribe reduction, recipient removal, and campaign-level performance across optimised sends.

Personalise restaurant messages with richer menu data — Use Toast menu item details like images and SKUs in dynamic messages and updated flow templates to create more relevant customer experiences.

More flexible email editing — Add pure HTML directly into Table and Split block cells to simplify custom coding and prepare for the move away from Source Code in text-based blocks.

Handle more support volume with AI on email — Resolve customer questions automatically across the highest-volume service channel, now fully available in GA.

Understand Personalised Send Time performance more clearly — View send time distributions, see time window details in analytics, and filter campaigns using Personalised Send Time more easily.

Get higher-quality image edits with more control — Choose between faster Standard and more powerful Pro models in Image Remix to match speed and output quality to the task.

Improve list health without risking valuable customers — Review and suppress truly inactive, low-value profiles using proactive recommendations based on sunset flow criteria.

Expand campaigns into omnichannel with less work — Clone any single-channel campaign directly into the omnichannel canvas while preserving key settings and making it easy to add follow-up touchpoints.

Deflect repetitive loyalty tickets automatically — Answer points and rewards questions across webchat, text, email, and WhatsApp while linking customers to their loyalty portal.

Preserve high-intent shopper data during migration — Import favourites from Swym, Wishlist King, or CSV files so brands can switch to Customer Hub without losing valuable wishlist activity.

Handle returns without leaving Helpdesk — Initiate and track returns directly in the ticket view to resolve issues faster and reduce tab-switching for agents.

Capture every support interaction in Helpdesk — Log phone calls and send outbound emails to create tickets, giving merchants a fuller view of the customer journey.

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

Track app performance — View listing traffic, installs, API health, and active accounts to optimise engagement and troubleshoot faster.

Route tickets with precision using customer data — Create custom routing rules based on any profile or issue detail to streamline workflows and support team efficiency.

Optimise Customer Hub performance with new insights — Track content block clicks, CTR, and top favourited products to fine-tune engagement and boost revenue.

Give support reps the context they need — Display up to 5 key profile properties on each ticket to personalise responses and resolve issues faster.

Resolve tickets faster — See the customer’s issue, what Customer Agent tried, and next steps—all in one view to save time and avoid duplicate work.

Re-engage high-intent buyers for BFCM — Use the new Unsuppression feature to restore consented, active profiles and boost send volume ahead of BFCM 2025.

Build smarter segments faster — Use the new in-app Segment Library to instantly create proven, high-impact segments in just two clicks.

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

Connect Klaviyo to ChatGPT — New Developer Mode connector lets Pro users access Klaviyo data and actions directly in ChatGPT.

Sync profiles from your data warehouse — Natively import customer data from Snowflake and BigQuery for bi-directional syncing without custom pipelines.

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.

Optimise forms across devices — No more toggling—preview both views simultaneously in the editor.

Grow profiles without interruption — Relaxed API validation ensures more emailable profiles are successfully created.

Navigate faster — New layout is now available in every Klaviyo account—check it out today!

See a timeline of changes to your account’s attribution settings.