What's new

Select the key metrics you want to sync into your data warehouse, add a new metadata table of your metrics that will house all the metadata about your Klaviyo metrics, and define a time period for your historical syncs.

Access pre-built data transformations for three of the most common data transformations, including first name formatting and state & country standardisation.

Access a monthly deliverability score graph for the past year for your month’s performance, including key trends and outliers in deliverability metrics.

Describe your goals and Klaviyo will design an on-brand email section.

Test multiple versions of your form to find the highest- converting display time.

Klaviyo SMS now available in new regions, including the Netherlands, Germany, and France. Easily add and manage new phone numbers for different regions directly within your account settings.

Create a custom conversion metric, like a subscription or in-store purchase, to get more detailed, accurate reporting and attribution in Klaviyo.

The smartest way for you to manage all your accounts in one place

Aggregate and analyse your data across multiple accounts within your portfolio, including different brands or separate accounts for different regions.

Trigger a flow when products are running low in stock witth the new low inventory trigger – available for Shopify, BigCommerce, and custom catalog or integrations.

Use definitions like can or cannot receive marketing – filtered by email, SMS, and push notifications – to group customers into channel-specific flows, without any guesswork.

All of your marketing emails from Klaviyo now automatically include one–click unsubscribe links to comply with Google and Yahoo’s new sender requirements.

Connect with OpenTable to easily sync many different reservation events for segmentation and filtering.

Quiet hours now utilises subscribers’ area codes for precise location identification within the United States and Canada, ensuring alignment with their local time zones. This enhancement extends beyond basic country code identification, making your automated messages timely and considerate.

New RFM profile properties that are updated every 24 hours and a new profile property called “RFM Group last changed” that can be used for date-based triggers in Flows.

Describe the people you want to reach and Klaviyo will create a segment for you.

The SFCC integration catalog sync has been updated to support SFCC product types (variants, bundles and standalone products), back in stock, and multi-site catalogs.

Automatically recalculate your qualified subscribers seconds before sending scheduled SMS and push campaigns or restrict your audience to the segment members who qualified at the time you created the campaign.

Your company information link, automatically included in SMS sends, will now load in the language set by the browser language preferences, allowing customers to view this page in Dutch, German, French, or English

Klaviyo automatically revokes consent for phone numbers previously involved in SMS-related lawsuits, thereby reducing the risk of inadvertently texting these individuals – at no additional cost to you.

Add a one-time code to your SMS subscriber forms so new subscribers can double opt-in without leaving your site

Understand how you are acquiring and losing subscribers over time per marketing channel, and see which opt-in or exclusions sources are the cause of subscriber growth or shrinkage.

Connect with Toast to easily sync many different order placement and fulfillment-related events for segmentation and filtering

Our WooCommerce integration now supports dynamic coupon creation within your Klaviyo flows.

Set up your A/B tests to send tests during the recipient’s local timezone

Monitor your signup form for elements that do not meet WCAG standards and log them as Active Alerts.

Use on-site events or UTM parameters to trigger a pop-up form for site visitors.

Enrich customer profiles by tracking anonymous browsing activity and backfilling it to the relevant profile upon identification.

Find all the ways you can grow your list through Klaviyo––sign-up forms, customised subscribe pages, consent at checkout, SMS list growth tools, and third-party lead capture tools––all in one new location under the Audiences tab.

See monthly, quarterly, and yearly overviews for your account performance across campaigns, flows, deliverability, and more.

Automatically generate a series of personalised responses to your customers’ product reviews using Klaviyo AI.

Integrate with Boulevard to connect data for booking, scheduling, marketing, payments, reporting, and more.

Receive warnings within the template editor if your email is likely to be clipped in a gmail inbox due to the email being too heavy (close to or over 120 KB).

Include a close button for customers to exit a form teaser while they shop your site.

Build custom functions in Klavyo CDP, including sending data to other systems without having to set up a public HTTP endpoint or custom functionality triggered in response to any event’s occurrence.

New events visible on a profile’s activity timeline representing when a profile is manually (un)suppressed, or when a profile is (un)suppressed from a specific list.

Create a branded send-from address to send emails that appear to be coming from your brand and allow you to have better overall control of your sender reputation

Consolidated reporting hub to track key metrics, send volumes, and more.

Automatically show the discounted price compared with the original price for items in your product recommendation feeds, available for Shopify, BigCommerce, or WooCommerce integrations.

Connect to your Dutchie Point of Sale (POS) customer profiles and order data to reach customers with targeted messaging through segmentation, campaigns, and flows.

Email deliverability added to the delivery hub to analyze and diagnose your deliverability health across all your sends

Analyse your flow message deliverability including performance across inbox providours, positive engagement rates, and performance by email domain.

Create a global holdout group to exclude a number of profiles from your messaging and determine the incremental success of your marketing program.

Guided walk through of every step to enable Klaviyo reviews, including adding reviews widgets to your Shopify store, setting up a review request flow, and selecting a plan.

Include an optional gallery of customer-submitted product images in your product reviews widget.

In-app notifications provide important account information, platform updates, an area to access your Benchmarks report downloads, and more.

Set up a custom web feed with your Instagram account using an RSS feed generator and display the feed in your emails.

Eliminate another platform in your tech stack by using Klaviyo reviews to seamlessly integrate reviews into your marketing strategy.

Copy your forms, flows, segments, campaigns, and templates from one account to your other accounts.

Implement onsite personalisation on your website using Klaviyo’s group membership API.

Connect with PAR Punchh to syncdifferent events from PAR Punchh related to membership and PAR Punchh properties.

Trigger price drop flows for custom catalogue to let customers know when products they’ve looked at lower in price.

Quickly create a campaign, flow, signup form, list, or segment right from the main search bar of your Klaviyo account.

Fully integrate your reviews widget to your on-site experience with new support for custom CSS styling.

Review your RFM report in Klaviyo CDP to understand how recently a customer made a purchase, how frequently they purchase overall, and how much they generally spend on individual transactions.

Share reviews across multiple product pages, enabling site visitors to see reviews for highly similar items in multiple styles.

Moderate your review submissions to publish all valid reviews while rejecting inappropriate or irrelevant reviews.

Feature real customer reviews within your email templates.

View your segment’s growth over any time frame with the ability to see added and dropped members.

Preview your segments for insights into who is included and to troubleshoot without waiting for a segment to generate.

Send transactional order updates via text message to people not opted in to your SMS marketing program. Available for Shopify stores.

Access centralized SMS deliverability reporting to analyze and diagnose your SMS deliverability health across all your sends

Generate a shareable link in Klaviyo that lets shoppers easily sign up for text message marketing.

Enable system for cross-domain identity management (SCIM) and single sign-on (SSO) for better security and user data management that can be shared with different applications.

Integrate with Thanx to sync real time Thanx transaction data and profile properties through the Placed Order metric.

Add a dynamic image to a push notification to show a subscriber the exact product they favorited, started a checkout with, or bought.

Schedule an email, SMS, or push notification campaign down to the exact minute that you want your message to go out.

The Klaviyo Reviews analytics dashboard provides an overview of key reviews analytics, including your total review requests vs reviews submitted, average product ratings, product rating distributions, and Q&A trends.

Boost SEO rankings and showcase all product reviews from across your site on a single page for customers to browse.

Translate you review widgets and submission pages with over 12 language options.

Add new on-site filters to your reviews widgets so your customers can find exactly what they are looking for as they browse through your reviews.

Allow TapCart users to publish Klaviyo reviews to your mobile app storefront, so customers can browse product reviews within the app itself. Any updates you make in Klaviyo to your widgets will dynamically appear on both your store and mobile app.

View repoting on how many active profiles you’ve had, emails and SMS you’ve sent, how many SMS credits you used, and your CDP usage. If you are on manual billing, you will see your usage as a percentage of your contracted amount.

Add profile and event properties to email templates without manually typing syntax code.

Help shoppers quickly write relevant headlines for their product reviews.

Allowlist IP addresses for outbound Klaviyo integration traffic to ensure that your firewall is not blocking Klaviyo’s requests.

Easily view which channels you’re sending on and when, without manually maintaining a marketing calendar.

Create a product feed in Klaviyo to power custom product recommendations for your subscribers based on their past buying or browsing behavior.

Create custom CLV models by adjusting the lookahead timeframe.

Format and standardise data automatically to improve your data quality.

Sync your customer profile and event data from Klaviyo to your data warehouse.

Preview your flow trigger to ensure your flow is set up as you intended and understand how your flow is going to behave based on the trigger and profile filters you’ve added.

Review analytics on all A/B tests conducted in campaigns and flows, and offers insights into the tested elements, the marketing channels used, success rates, and other data.

Sync subscribers for email and SMS collected through a Facebook lead ad into Klaviyo to better manage consent across both channels.

Visualise and understand drop-off across the subscriber and customer journey.

Crop an image into a circle, a square, or a rectangle with a custom width and height directly within the editor. Your original image is preserved, meaning you can adjust or remove the cropping at any time.

Manually set a height or width for the image, set image alignment, and more directly within the editor.

Select up to 5 holiday calendar options to include commonly celebrated holidays in various countries and regions.

In addition to using Google, Adobe, and custom fonts, you can now use Klaviyo-hosted fonts in signup forms.

Access all invoices from March 2022 onward for manually billed Klaviyo accounts.

Connect with Mindbody to get your client data and appointment-related events into Klaviyo so you can deliver timely, personalised communications that keep your clients coming back.

Create a custom attribution window for your push notifications by setting the exact number of days or hours from your attribution settings page.

Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to our iOS SDK.

Create Android and iOS previews for your push notifications to ensure your push looks exactly as you expect before your customers ever see it.

Connect to Olo to sync many different events, including key appointments and membership.

Enable the original price for sale products settings in your email template to show both the original and sale price for dynamic or static product blocks.

Create and view dynamic & personalised product feeds from right within the email template editor.

Use RFM values and customer groupings as properties in your segments and create segment-based recommendations in your marketing content.

Set up lead capture with Shop on a Klaviyo sign-up form to recognise Shop Pay users, save and apply their discounts, and collect SMS consent.

A/B test SMS content in flows to learn what resonates best with your audience.

Turn keywords into high-performing SMS messages.

Add and edit your SMS disclosure language, then simply add this language to any sign-up form by dragging in a new block.

Klaviyo SMS now available in Ireland. Easily add and manage new phone numbers for different regions directly within your account settings.

Deliver personalised experiences to your online and offline customers with Klaviyo’s one-click integration with Square Online.

Expanded sync settings for Shopify allow you to choose to sync all Klaviyo profiles back to Shopify, while continuing to specify the profile data you want to sync to enrich Shopify profiles, including: name, email, phone number, email subscription status, and SMS subscription status.

Add countdown timers to your sign-up forms for flash sales, special promotions, or holiday messaging and more.

Automatically sync Klaviyo lists and segments to TikTok Audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on TikTok.

Integrate with Intercom to sync metrics related to ticket, conversation activity, and profile data to Klaviyo.

Manage audience syncs for any advertising platform (Facebook, Google Ads, or TikTok) from within the Lists & Segments tab. Easily visualise ad platform connections all in one place.

Monitor SMS performance with a consolidated view of subscriber growth, campaign and flow revenue, and deliverability. Spot trends in real-time, make faster data-driven decisions, and share insights easily with PDF exports.

Customise your SMS order updates with branding and personalisation to better suit your brand and enhance the customer experience.

Create, submit, and get approvals for transactional email and SMS messages directly within Klaviyo, eliminating support tickets for a faster, smoother approval process.

Use the metric mapping tool to ensure that Klaviyo generated predictive models and default reports use the right reference metrics, aligned to your specific account’s data structure and reporting needs.

Use your custom-created metrics in single and multi-metric reports.

Change the default language setting for your Klaviyo account so you can engage with the platform in your preferred language (English or French). Changing the language for your account automatically changes the regional formatting (e.g., for numbers and dates) as well as the language for Klaviyo’s navigation. Note that this can only be done at the account level (not user-level), and by owners and admins.

Report on subscription and order performance using custom metrics already created for you.

See complete results for all stages of your campaign A/B tests with a clean, easy-to-read UI.

See Klaviyo Reviews data within Gorgias and automatically create support tickets for negative reviews.

No need to wait weeks for review requests to start sending – queue up recent purchases for review requests and collect customer feedback as soon as you start using Klaviyo Reviews.

Create unique, single-use coupons for your PrestaShop store and use them in flows to incentivise subscribers to make a purchase.

See what your customers love (and what they don’t) at a glance. AI reads your customer-submitted reviews to understand their topic and sentiment, then generates easy-to-read reports with key insights.

Let your site visitors know that a reviewer received an incentive, like a discount code or a free product, in exchange for their review.

Automatically sync Klaviyo lists and segments to Pinterest audiences with our new integration. Use Klaviyo segmentation to drive your marketing strategy and reach your customers on Pinterest.

Shopify Markets customers will now see locale data (language and country) synced from Shopify to Klaviyo for profiles and events.

Type a description of the flow you want to create and AI builds it for you.

Banner forms stay visible on your webpage without interrupting your visitors’ browsing experience. This mobile-friendly signup form seamlessly integrates with your site’s design, and can scroll with the page or remain fixed.

Review insights around how and when products in your catalogue are driving orders, and align products at the right time in the customer journey.

Once a customer has submitted a review for one product, they’ll automatically see a list of other items in their order to review. Collect reviews for everything in an order without crowding your review request email with several CTAs.

Start syncing SMS consent at checkout on PrestaShop to grow your subscriber list.

Highlight the right product review at the right moment in every customer journey. Use the review quote block to feature reviews in product-related flows (like abandoned cart or back in stock) for the exact product the recipient is interested in.

Collect customer reviews, highlight product feedback across channels, and build relationships with your audience with a reviews platform that seamlessly integrates with your WooCommerce store.

Edit text directly in your email template canvas, rather than the sidebar. Text styling options now appear at the top of the email editor, with additional options available in the left-hand toolbar.

If you have a large number of pending reviews, you no longer need to manually publish them one-by-one. Instead, batch publish them with just one click.

When you upload reviews from your previous provider, any previous store reviews will be marked as store reviews in Klaviyo and appear in your All reviews widget.

Configure alerts for your key metrics, segments, and flows. Get notifications when unexpected changes occur to proactively uncover trends or fix any potential issues.‍؜⁣⁤

Easily see the top-performing accounts across 3 KPIs when you select a metric. Plus, you can see how those accounts and portfolios are trending.

Go beyond one-size-fits-all A/B tests with AI that learns what customers want, and chooses the best campaign variant for each person.

Merge multiple profile properties into a single property for improved data hygiene and usability.

Format date and time properties to save time and ensure consistency in segmenting and messaging.

Automatically publish DNS records for supported providers during the branded sending domain setup process without leaving your Klaviyo account.

Track revenue, average order value (AOV), and orders associated with sign-up forms, providing insights into how forms impact sales and how elements like coupons can drive purchases.

Target your sign-up forms by URL for Single Page Applications (SPAs), ensuring seamless and accurate form targeting for dynamic, modern web applications.

Updates to the segment builder interface with a cloning feature to clone conditions so you can build segments more quickly and easily.

Easily add a video block to embed a video thumbnail in your emails and link to content on Youtube, Vimeo, TikTok, and other video platforms.

Exclude bot clicks from reporting for more accurate analysis.

Add a sign-up counter block to display real-time submission counts on your form, leveraging social proof to create urgency and boost conversions.

Allow your customers to submit reviews without leaving their inbox. Enable this feature to access a content block that can be added to your review request emails to collect a review rating, text, and headline without requiring the reviewer to open a new tab.

Ensure that Klaviyo generated predictive models and default reports use the right metrics, aligned to your specific portfolio accounts’ data structure, reporting needs, or custom integrations.

Prevent fake profiles from entering your account by protecting your forms with CAPTCHA.

Analyze total and Klaviyo-attributed conversions and revenue, and how many profiles are completing different numbers of conversions.

Easily enable new tracking events for Shopify including Added to Cart, Viewed Collection, and Submitted Search. These events sync server-side, providing more persistent profiles and thus more events syncing and flows triggering in Klaviyo.

A new guided experience to seamlessly pull in your data from your warehouse using SFTP, giving you more data to work with across every Klaviyo surface.

The model comparison tool provides options for previewing potential changes to your attribution and bot click settings and how these will affect your performance reporting. This helps ensure any changes you make to your settings align with your brand’s measurement needs.

Instead of creating a subject line A/B test manually, AI generates a test for you in seconds.

Choose whether to trigger an unsubscribe when an opt-out keyword is detected in a message, or only when there’s an exact keyword match.

More easily integrate your Meta business account to target your Facebook and Instagram ads effectively with our refreshed integration.

Analyze total and Klaviyo-attributed revenue and conversions by specific segments.

After a customer leaves a review on your site, they have the option to leave a review for your entire store as well. Highlight these reviews on a standalone page to boost SEO.

Configure default and personal language settings in your Klaviyo account, ensuring the preferred language for each user.

Bring designs from Canva into Klaviyo, and images from Klaviyo into Canva and with our new integration. Once Canva designs are in your Klaviyo image library, you can use them within email templates, SMS content, sign-up forms, and more.

Review and compare how specific campaigns or flows are contributing to success per account in one aggregated portfolio view.

Set your default review order to Most relevant to feature the reviews your customers are most interested in first.

Schedule flows to automatically start and stop sending on a certain date and time, so it’s easy to prepare for your next big sale.

Our PrestaShop integration now syncs 8 additional customer profile properties to Klaviyo, including locale data, PrestaShop account and group information, and more.

Experience Klaviyo in German, Spanish, Italian, Korean, and Portuguese, alongside English and French.

Send keyword-triggered responses in the subscriber’s native language.

Drag and drop the new HTML block into email templates to add custom HTML or CSS code, without configuring text block settings.

New, beautiful review quote block style options let you feature reviews in email campaigns and flows while maintaining a consistent look and feel for your brand.

Use the list update action to automatically add or remove profiles from lists after they’ve reached a specific part of a flow.

New operators to filter on events in segments, enabling easier and faster segmentation.

Build deeper segments and apply multiple filters to a single segment condition.

Easily switch between accounts with color-coded avatars, an expanded “show all” view, and account favouriting for prioritised access.

Klaviyo SMS now supports sending to subscribers in Italy and Portugal. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Configure your SMS campaign audience by country as you build: see total recipients and SMS credit costs by region, and easily toggle countries on or off—no extra segments needed.

Use SMS for sexual wellness brands — Collect SMS consent with age-gated SMS opt-in forms to verify users and unlock Klaviyo’s SMS marketing channel in the U.S. and U.K..

Kickstart growth for Hospitality brands — Default segments and tailored flow recommendations are now live.

Do more with Image Remix — Prompt with multiple images, view version history, and save edits to your library.

Get holistic attribution in Klaviyo — Include site sessions alongside message interactions for GA4-style insights.

Market better to hospitality customers — Self-serve the new Zenoti integration with more reliable profile, event, and consent data.

Create images from scratch with AI — Image Remix now lets you generate visuals without uploading a base image.

Stay compliant with state quiet hours — Automatically enforce SMS flow sending limits by recipient area code.

Streamline multi-channel marketing — Plan and send coordinated messages with the new Omnichannel Campaign Builder.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in the Switzerland via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in the Portugal via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Capture more cart events with zero effort — Shopify Added to Cart now combines signals from server pixels, web pixels, KlaviyoJS, and Extended ID.

AI that launches, scales, and optimises your marketing – without prompting

A 24/7 AI assistant that answers questions, recommends products, updates orders and returns, and hands off with full context.

An AI-powered workspace for fast resolutions and smart selling opportunities.

Market better to hospitality customers — Self-serve the new Olo integration with more reliable profile, event, and consent data.

Showcase more in one send — WhatsApp carousels let you include multiple images, CTAs, and quick replies.

Manage who can view, edit, or control different parts of your account with new role-based access controls.

Fully connect with global SMS subscribers — leverage SMS as a two-way channel in Ireland via longcodes, enabling tap-to-text forms, smart opt-in, keyword support, conversations, and more.

Boost product recommendation accuracy — Next Best Product now uses same-cart data to personalise low-volume items.

Export Channel Affinity data anywhere — Access channel preference insights in list and segment exports alongside other predictive traits.

Edit images with AI in seconds — Use the new Remix button in the email editor to transform any image with Gemini 2.5 Flash, now available in in-app forms and WhatsApp editors.

Find coupons faster — Search and sort directly on the Coupons page to save time and skip the endless scrolling.

View all channel results in one place — The new Omnichannel Campaigns Performance Page shows total and message-level metrics across email, SMS, WhatsApp, and more.

Trust your engagement data — First and Last Active traits now update hourly with clear, consistent rules for more effective segmentation and personalisation.

Stay compliant with Texas SMS laws — Klaviyo now enforces Texas-specific quiet hours automatically for flow messages, including new Sunday rules.

Track WhatsApp button clicks — Click events now fire when subscribers tap URL buttons in WhatsApp templates.

Unlock Catalog Insights for any integration — View product performance metrics even with custom or non-standard integrations.

Build smarter feeds faster — Combine product categories with ease — use “any of” or “all of” for more precise category filtering.

Boost subscriber quality on WhatsApp — Send a confirmation message first, then a final opt-in, aligning with GDPR best practices and reducing list churn.

Drive higher conversion with timely in-app forms — Trigger form displays based on customer actions like opening the app, tapping a push, or completing an event.

Create seamless mobile experiences — Deep links now open app content when available, with full support for click and UTM tracking.

Unlock richer targeting with keyword data — Automatically save trigger words from automated conversations as profile properties for smarter segmentation.

Streamline workflows — Deliver a faster, more intuitive experience with Automated SMS Conversations.

Protect brand trust with smarter exits — Omnichannel Campaigns now support Exit Conditions to stop messages once a customer converts.

Turn support into sales with product cards — Helpdesk agents can now add product recommendations to webchat, SMS, and email replies.

Resolve order issues faster — Agents can now edit shipping addresses for recent orders directly in Helpdesk.

Turn CSAT into smarter marketing — Collect support feedback and use it to trigger flows, segment audiences, and improve customer experiences.

Migrate with full context from Gorgias — Import up to 5,000 historical tickets so support reps retain key insights when switching to Klaviyo.

Match AI responses to your brand voice — Customise Customer Agent tone with four selectable styles in settings.

Share contact cards more widely via SMS — Use the new {{ contact_card_link }} tag to include downloadable contact cards in campaigns and flows with fewer credits and broader reach.

Reach more subscribers with smarter contact cards — Add contact card links to SMS messages to share auto-updating, region-aware contact cards with fewer credits and broader device support.

Generate emails in French and German — Marketing Agent now supports content creation in two of our fastest-growing international languages.

Measure funnel performance over time — View step-by-step trend badges in Funnel Analysis to benchmark the impact of new strategies on conversion rates.

Showcase more in one send — RCS carousels let you include multiple images, CTAs, and quick replies.

Unlock deeper insights — Build powerful, flexible reports across campaigns, flows, products, and more—now in public beta for MA and AKDP customers.

Sync data warehouse info for marketing use cases — AKDP customers can now import profile properties directly from Databricks.

Drive more sales with persistent “Add to Cart” — Keep key purchase actions visible as shoppers scroll to boost conversions and Customer Hub attribution.

Target with precision when customer take actions in a specific order — Build segments based on up to five sequential events to capture real behavioural journeys.

Act instantly on funnel insights — Create segments directly from Funnel Analysis to target converters or drop-offs without rebuilding from scratch.

Prioritise support with AI-powered sentiment tags — Surface ticket sentiment instantly to help reps respond faster and turn frustrated customers into loyal ones.

Edit images with AI in seconds — Use the new Remix button in the RCS and mobile push editors to transform any image with Gemini 2.5 Flash.

Sync data warehouse info for marketing usecases — AKDP customers can now import profile properties directly from Amazon Redshift.

Customise forms for every device — Unlink blocks in the Forms editor to independently tailor mobile and desktop layouts without duplicating forms.

Protect your brand with Texas SMS safeguards — Pause promotional messages to Texas area codes with a one-click toggle to stay compliant and avoid costly penalties.

Sync email consent from Mindbody automatically — Ensure marketing opt-ins flow seamlessly into Klaviyo with real-time and historical consent syncing.

Invite automated SMS conversations — Add customisable prompts that invite replies and boost engagement with Customer Agent directly from outbound texts.

Train your AI faster with knowledge gap detection — Identify unanswered questions upfront so you can improve Customer Agent coverage before issues arise.

Boost retention with Skio subscription support — Display Skio subscription details and management links directly in Customer Hub to streamline the post-purchase experience.

Control portfolio access with precision — Create custom user roles to grant teammates exactly the permissions they need—nothing more, nothing less.

Track SMS performance with ROI and usage data — Access spend, credits, segments, and ROI for SMS campaigns and flows in custom reports and APIs starting from October 1, 2025.

Use web chat without Customer Hub — Set up standalone web chat in minutes to unlock conversational support across Helpdesk and Customer Agent—no dependencies required.

Answer discount questions instantly with AI — Let Customer Agent share active coupon codes and promotions via Web Chat and SMS to deflect tickets and drive conversions.

Get a complete view of flow performance — See revenue and engagement from deleted flows and messages in reports, dashboards, and custom analytics for more accurate revenue tracking.

Set up Customer Agent faster with guided onboarding — Use the new interactive ‘Get Started’ page to complete key setup tasks and launch with confidence.

Drive higher engagement with audience filters — Target sub-segments within omnichannel campaigns using Channel Affinity, engagement signals, and more for personalised message delivery.

Onboard faster and with fewer errors — Use the updated WhatsApp Settings to resolve signup issues, connect accounts flexibly, and switch sending numbers with ease.

Reach global audiences — Send multilingual campaigns and flows from a single setup to engage customers in their preferred language.

Deliver localised WhatsApp opt-ins — Create language-specific Double Opt-In templates to ensure subscribers receive confirmation messages in their preferred language.

Add and style coupons faster in emails — Drag coupon blocks directly into the email editor for a quicker, more visual setup experience.

Launch Customer Agent with confidence — Use the new guided setup pages to configure key settings and handoffs before going live on Web Chat and Text.

Stay compliant with state messaging laws — Automatically limit promotional texts to three per 24 hours in regulated US states like FL, OK, and MD to reduce risk and protect deliverability.

Gain visibility — Track account actions in a self-serve audit trail to reduce confusion, speed up troubleshooting, and improve control.

Verify Customer Agent handoff before going live — Generate a sample ticket from the Launch tab to confirm handoff setup with Klaviyo, Gorgias, or Zendesk is working correctly.

Manage users at scale — Add, remove, or update roles across all linked accounts from one centralised Portfolio view to improve security and efficiency.

Reply instantly with keyword auto-responses — Use single-step automation in Automated Conversations to send one-time SMS replies without questions or flows.

Edit images faster with smart suggestions — Use one-click actions like background removal, brand colour application, and dynamic AI prompts to streamline your Image Remix workflow.

Go global with multi-market and multi-language support — Deliver localised experiences with auto-detected language, translated content, and Shopify Markets integration.

Unlock richer insights with Shopify Behavioural Events — Track onsite shopper behaviour using Web and Server Pixels to power personalisation, attribution, and extended identity.

Automate recurring journeys — Enable profiles to re-enter segment-triggered flows when they re-qualify, simplifying use cases like replenishment and re-engagement.

Identify more site visitors with default ID support — Leverage common tracking cookies like _ga, _ttp, and _uetvid in Extended ID to boost visitor identification by 5–10% with zero setup required.

Track ChatGPT and affiliate referrals — See ChatGPT sessions and view data from platforms like Impact, Rakuten, and Social Snowball across all time—no setup needed.

Turn AI conversations into re-engagement opportunities — Use new Customer Agent events—Started, Resolved, Escalated, and Received Product Recommendation—to power segmentation and drive follow-up conversions.

Control who Customer Agent engages with — Set segment and keyword targeting rules per channel to tailor interactions and launch with greater precision.

Save time — Schedule display times directly from the forms editor to streamline setup and avoid publishing delays.

Boost campaign performance — Deliver Email, SMS, Push, and WhatsApp messages at each recipient’s optimal time using reinforcement learning.

Understand Agent ROI — View Add to Carts, Link Clicks, AOV, and skill usage on the Performance page to evaluate impact and optimise performance.

Personalise more shopper experiences without login — Recognise visitors via Klaviyo cookies to unlock targeted content and features in Customer Hub—even before they log in.

Handle returns without leaving Helpdesk — Initiate and track returns directly in the ticket view to resolve issues faster and reduce tab-switching for agents.

Capture every support interaction in Helpdesk — Log phone calls and send outbound emails to create tickets, giving merchants a fuller view of the customer journey.

Support customers better with media sharing — Send images and files across email, webchat, Instagram, text, and WhatsApp to resolve issues faster and more clearly.

Track app performance — View listing traffic, installs, API health, and active accounts to optimise engagement and troubleshoot faster.

Route tickets with precision using customer data — Create custom routing rules based on any profile or issue detail to streamline workflows and support team efficiency.

Optimise Customer Hub performance with new insights — Track content block clicks, CTR, and top favourited products to fine-tune engagement and boost revenue.

Give support reps the context they need — Display up to 5 key profile properties on each ticket to personalise responses and resolve issues faster.

Resolve tickets faster — See the customer’s issue, what Customer Agent tried, and next steps—all in one view to save time and avoid duplicate work.

Re-engage high-intent buyers for BFCM — Use the new Unsuppression feature to restore consented, active profiles and boost send volume ahead of BFCM 2025.

Build smarter segments faster — Use the new in-app Segment Library to instantly create proven, high-impact segments in just two clicks.

Add product links and images with one click — Easily attach products to SMS, RCS, or WhatsApp messages right from the editor—no copy-pasting needed.

Connect Klaviyo to ChatGPT — New Developer Mode connector lets Pro users access Klaviyo data and actions directly in ChatGPT.

Sync profiles from your data warehouse — Natively import customer data from Snowflake and BigQuery for bi-directional syncing without custom pipelines.

Reach customers where they chat — Tap into WhatsApp’s 3B+ users with full support for messaging, forms, and replies.

Optimise forms across devices — No more toggling—preview both views simultaneously in the editor.

Grow profiles without interruption — Relaxed API validation ensures more emailable profiles are successfully created.

Navigate faster — New layout is now available in every Klaviyo account—check it out today!

Partners can now understand the performance and health of their OAuth apps using our new API activity chart. Review API logs seamlessly in order to troubleshoot customer errors.

Klaviyo SMS now supports sending to subscribers in Denmark, Finland, Norway, and Sweden. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

New options to customize your attribution windows, track non-human or bot click opens, and better align with your customer behaviors.

Review step-by-step guidance to get the most out of your RFM insights and help tailor your marketing strategies.

Klaviyo SMS now covers Austria, Spain, and Switzerland, with MMS available in Australia. Easily add regional phone numbers and start collecting consent to text subscribers worldwide.

Seamlessly create, read, update, and delete segments via API, unlocking full programmatic access to Klaviyo’s powerful segmentation engine.

Connect your Zowie and Klaviyo data to sync your customers support interactions as events and properties in Klavyo, enabling better segmentation, marketing experiences, and support interactions for your customers.

Support AI interface changes including a new title to provide guidance, larger text input fields, and additional direction if customers need help to describe their problems.

Access the Klaviyo Help Center in French! Our self-serve Help Center resources are now available in French.

Analyze submit rate, submits, and views for each step of your sign up forms.

Ask a question and Support AI will surface the right answer in seconds. AI will even suggest relevant help center articles for more detail.

Enable collision prevention display settings to prevent multiple sign-up forms from appearing simultaneously or one after another for your shoppers

Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution.

Build custom short links to establish a recognizable brand identity and build trust with your SMS subscribers.

Notifications for delivery rate anomalies for campaigns with recommended actions to improve deliverability.

Edit and style your text directly in the email editor canvas.

Retrieve account-specific data, such as contact information, timezone, currency, or public API keys.

Our state-of-the-art segmentation engine has been remodeled, resulting in 87% faster speeds, meaning you can be confident in your audiences and ensure your flows are effectively triggered in real-time.

The template library in Klaviyo is now easier to find, has upgraded designs, and new filtering capabilities.

Connect with Ordergroove to subscription data to set up customer segments and build out new flows with email and SMS actions.

Ingest and action buyer data from purchases made through Buy with Prime on your site, such as automated abandoned checkout emails.

Connect with Commercetools to sync your real-time and historical data from the Commercetools platform into Klaviyo so you can deliver personalised experiences at scale.

Use Moveable Ink HTML within your Klaviyo SMS templates to deliver hyper-personalised content at scale.

Create an SMS campaign with the same settings from your email campaign’s Name and Recipients step with the click of a button. The SMS generated by Klaviyo will use your email campaign’s subject line and preview text, and is fully editable.